Video Verification

Video ads can be resized by publishers and placed in different locations on a page. Video verification identifies how large your ad was, where on the page it appeared, its prominence, the number of impressions, and other related metrics.

In-stream video, VPAID, and in-stream video redirect creatives may have reduced availability for features that rely on VPAID, such as Active View and Campaign Manager Verification, based on how the publisher serves video ads. For these creative types to support measurement, you must have Active View enabled in in-stream video placement settings.

  • In-stream video creatives: Available if the publisher supports VPAID or uses the IMA SDK to serve video ads.

  • In-stream video redirect creatives: Available if the publisher supports VPAID or uses the IMA SDK to serve video ads. You also need to set the VPAID measurement adapter in your placement in-stream video settings to "On" and cannot use the “Let Campaign Manager decide” option. This prevents Campaign Manager from sending a blank tag if a publisher does not support VPAID..

  • VPAID creatives: Available if the publisher supports VPAID or uses the IMA SDK to serve video ads.

You can check with your publisher to see if these features will be available for their site.

Click Video in the side bar to display an overview of all advertisers, campaigns, sites, or domains that have video ads. The following information displays for each ad in the grouping (advertisers, campaigns, etc.) you’ve selected:

  • Total number of video impressions
  • Video prominence
    • We determine this value (High, Medium, or Low) based on the other metrics we compute, including video size, location on the page, audio volume, and optionally, the presence of other videos on the page.
    • Examples: A large video in a prominent location is rated High. A small video in a corner or below the fold is rated Low. A video without audio is rated Low regardless of size and position.
       

      Video Prominence Chart: High, Medium, Low

      High Prominence - Green  High  Prominence  Medium Prominence - Yellow  Medium Prominence  Low Prominence - Red  Low Prominence

  • Audio muted at start
    • This is defined as volume at less than 1%.
  • Number of measurable impressions used to compute total muted at start (000) or percentage of impressions where the audio was measurable (%)
  • Player sizes
    • Small (desktop: less than 400x300 pixels, mobile: up to 20% of screen covered), Large (desktop: 400x300 to 1280×720, mobile: over 20% and up to 90% of screen covered), or HD (desktop: 1280×720 — commonly referred to as "720p" — or larger, mobile: over 90% of screen covered). Note: For a player to be of a particular size, both width and height must be bigger than the threshold. For example, a player that is 2000x250 is considered small, and a player that is 1200x1200 is considered large.

      The distribution of sizes across all impressions is shown graphically via a bar:

      Video player size bar
      You can move the mouse over the bar to show that red represents Small, blue represents Large, and green represents HD. Click the bar to bring up a window that shows numbers and percentages for each size. (For more information on the contents of the window, see "Player sizes pop-up window", below.)
  • Average player size (at start)
  • Average player location on the pages where it was displayed (at start)
  • Number of measurable impressions used to compute average player location (when you select 000) or percentage of total campaign impressions where the player location was measurable (when you select %)
  • Number of measurable impressions used to compute average player size (000) or percentage of total campaign impressions where the player size was measurable (%)
  • Other related metrics

You can sort each column except "Player sizes" in ascending or descending order. Note: the “Average player size” column sorts by the player’s area (length x width).

Some sites may have a small information icon (an "i" inside a circle) next to their name. This means one of two things; hover over the icon to see which applies to the site.
  • The publisher doesn't allow Campaign Manager to measure them.
  • Campaign Manager sent this publisher a VPAID node for measurement purposes in our VAST responses, but this publisher did not select it.

Learn more about what to do when this happens.

Player sizes pop-up window

The "video player sizes" pop-up shows detailed information about the distribution of the player sizes in which your ads are showing.

The summary shows:

  • Numbers and percentages of impressions for each size (small, large, HD)
    • Desktop impression sizes are based on player size in pixels. Mobile impression sizes are based on player size as percentage of screen.
  • The average player size
  • The number and percentage of impressions for which we can measure the player size

The chart shows a detailed breakdown of width and height of the video player. Each square in the chart represents a particular range of video sizes, for example, from 300x50 to 350x100. The color of the square represents the number of impressions for this particular size: the darker the square, the more impressions have been recorded for players of that size.

To provide the clearest visualization, the chart doesn't show some player sizes, specifically:

  • Points that account for less than 0.2% of the total number of impressions. You can see the total number of those impressions at the bottom of the chart.

    For example, if data you’re looking at has 1,000,000 video size measurable impressions, the chart doesn’t show points that have fewer than 2,000 impressions. Now say that you have two of those points, one with 500 impressions and one with 1,800 impressions. At the bottom of the chart you’ll see a note indicating that 2,300 (500+1,800) impressions are not in the chart.

  • Points that represents player sizes that are too big to fit in the chart. You can see the total number of these impressions at the bottom of the chart, broken down by size (small, large, HD).

    For example, suppose you had a video player with size 4000x2000 with 10,000 impressions. Because this size doesn’t fit in the chart, a note at the bottom indicates that 10,000 HD impressions are not in the chart.

Note: If a point is both below the 0.2% threshold and also too big to fit in the chart, it is counted in the impressions that are below the threshold.

Platform Type

With Video verification you can filter information based on different platform types. For example, player size might not be as important to you on mobile, or you might want to hone in on the prominence of only desktop impressions.

To narrow your data view to a specific platform type:

  1. Click Search items... bar (at top right)
  2. Click Platform type dropdown
  3. Choose from the following platform types
    • Desktop
    • Tablet
    • Mobile highend: smartphone
    • Mobile midrange: featurephone

For more information on platform types, see technology categories.

Understanding measurement

Q: Video Verification and Active View are based on VPAID. Will that cause problems for publishers that don’t support VPAID? Will this prevent the ad from serving?

A: No. Remember that for measurement, the VPAID node is not used to deliver a creative. The VAST standard is that the player should pick a creative that works for them. Campaign Manager declares VPAID clearly in our VAST responses, so the player should handle it correctly, and simply ignore the VPAID portion of the VAST response if it isn’t able to execute the VPAID code.

Certain publishers, networks, and exchanges have QA systems that may autoflag VAST tags as being VPAID for inventory that doesn't allow VPAID. Campaign Manager will work with those publishers to make sure that tags aren't taken down for being VPAID, and that they ignore the VPAID section on inventory that does not support this.

Q: Do all publishers allow video verification and viewability measurement?

A: No. When using video verification or viewability, video responses will include a VPAID wrapper to enable measurement. Some publishers are not VPAID-compliant, while others will not accept the Campaign Manager VPAID wrapper and will instead play the unwrapped in-stream creative. In these cases, Campaign Manager Verification can't measure for viewability and verification. The inability to measure the quality of the inventory you buy could mean that you won’t be charged fairly.

Q: But you allow some sites to opt out of video verification and viewability measurement?

A: We do, reluctantly. We have to allow sites to opt out because some publishers use video players that are not fully VAST-compliant and can’t process In-stream videos served within a VPAID wrapper.

Other publishers may use VAST players that ignore a video’s VPAID wrapper. This adheres more closely to the VAST standard, but will still prevent Campaign Manager from measuring the publisher’s performance.

Traffickers can set the default for new placements using a site from site settings and control whether or not measurements are taken per placement.

Q: Is the Campaign Manager VPAID wrapper intrusive?

A: No - a VPAID wrapper is invisible to the user, performs measurements for Campaign Manager, then plays your video.

Q: How can a publisher's viewability be measured when their player isn't VPAID-compliant?

A: We have two ways of measuring viewability and verification:

  1. Our VPAID wrapper
  2. The Google IMA SDK

Many publishers use the Google IMA SDK to facilitate playing in-stream video ads. We can gather measurements on any publishers that use the Google IMA SDK (for example, YouTube).

Q: What can I do when a publisher doesn’t allow video verification and viewability measurement?

A: The publisher’s practice may be costing you money. Ask the publisher to change their process to select Campaign Manager’s VPAID wrapper. This shouldn’t be a point of contention - the VPAID standard has been available since 2012, and has been widely adopted.

Q: My publisher is having issues with the VPAID wrapper. Can I turn it off?

A: Yes. Navigate to Campaign Manager Trafficking > Impacted placement > In-stream video settings. Switch the toggle labeled "Active View and Verification for video ads" to OFF to stop sending the VPAID wrapper to your publisher.

Q: Will Active View measurement work for wrapped tags?

A: Yes, with limitations. Third-party verification vendors may wrap Campaign Manager placement tags within a VPAID shell for their own measurement purposes. See the top section of this article for information on the limitations of VPAID and Active View measurement. If your Campaign Manager tags are wrapped by a third-party vendor, data discrepancies and serving latencies can also occur.

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