Report on planned media data

You can add planned media data to Standard reports to compare your bookings with actual performance and analyze the performance of your campaigns over a period of time. Planned media data is available for any placements you’ve created that contain booked units and pricing information. Learn about placements

Planned media data is refreshed once per day.

There are three different cost structures available when creating a placement. Since each placement can only be associated with a single cost structure, you’ll only be able to view data for that cost structure for a given placement at any given time.

  • CPM (Cost per Thousand Impressions): The advertiser is charged for every thousand impressions served.
  • vCPM - Active View (Cost per Thousand Viewable Impressions - Active View): The advertiser is charged for every thousand impressions measured as viewable by Active View.
  • CPC (Cost per Click): The advertiser is charged every time a viewer clicks on a creative.
  • CPA (Cost per Activity): The advertiser is charged every time a user performs the selected Floodlight activity.
Planned media metrics are only available at the placement level and above (campaigns, advertisers, sites). If you include ads or creatives in reports, the planned media metrics will show a value of 0. That's because planned media metrics show booked quantities, which are set at the placement level. Below that level, delivery will depend on factors such as targeting, optimization, frequency caps, and so on. Planned media metrics show booking information, but do not forecast delivery.
Planned media cost metrics

By adding the following metrics to your report, you can learn about the cost and performance of your booked units. They are available in the “Media cost” section of the metrics picker.

Booked unit metrics

You can also add data on booked units to your reports to view expected delivery over time. Booked units are spread evenly over each day in the given time period.

The following booked unit metrics are available:

Since each placement can only be associated with a single cost structure (CPA, CPC, or CPM), at any given time you’ll only be able to view data for that cost structure for the given placement. For example, if you try to view booked click data for a placement that’s associated with a CPM model, you’ll see a 0.

Flighting dimensions

Flighting is the term used to describe the distribution of units and cost across billing periods that exist between the start and end dates of a site placement. When creating a placement, you have the option to assign flights and manually adjust pricing information such that each flighting period has its own booked units and rate.

You can apply flighting dimensions to your reports to break down placement data according to the following criteria:

You may also want to consider adding the following dimensions to your report. They are not date-dependent, so they will be the same for all rows in a given placement.

Note:
  • Flight data related to other dimensions such geographic or device targeting is unavailable because these dimensions don’t apply to placements. It’s also impossible to evenly divide data for these dimensions, or others such as ads, across flights.
  • If you select a date range that falls outside the lifetime of a placement (prior to its start date or after its end date) the rows for those dates will display “(not set)” because there is no flight data for those dates.

Flighted dimensions are the only dimensions that display different values across different date ranges for the same placement. These dimensions are based on the pricing information you enter for each placement in Campaign Manager, without any calculations applied.

For example:

Flight start date Booked units
January 1 310
February 1 600
February 6 (placement end date)

For any date in January, the flight booked units will be 310, and for any date between February 1 and February 6, they will be 600. For dates before January 1 or after February 6, the flight booked units will appear as “(not set).”

If you include flighting dimensions in your report but don’t include “Date” as a dimension, your report will still include multiple date rows. Dates before the start of the flight and after its end will appear in the same row as “(not set)”.

Report on placement roadblocks and packages

Packages and roadblocks are groups of placements that share schedule and pricing information and are associated with the same site. The schedule and pricing information in the package or roadblock takes precedence, and cannot be set or viewed at the placement level once the placement has been added to a package or roadblock. Learn how to create packages and roadblocks

Media cost

If you selected a cost structure based on impressions (such as CPM) and report on media cost for a roadblock, the value will only reflect impressions on the primary placement in the roadblock. For all other cost structures, Campaign Manager treats each placement in the roadblock as a regular placement and handles media cost as if there were no roadblock at all.

You can add the following fields to report specifically on packages or roadblocks:

Metrics

Note that clicks and impressions are counted individually, just as for regular placements.

  • Roadblock impressions: The number of impressions recorded for the primary placement within a roadblock. This doesn’t include impressions on any other placements within the roadblock.

Dimensions

Booked dimension values are independent of the date range of the report or dates when the placement ran.

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