Booked Impressions

Booked Impressions

The number of impressions booked for each placement in the report (known as "booked impression units"), adjusted for the date range of the report.

Example equation:

Booked impressions = (booked impression units)/(number of days for which they
are booked) x (number of days of the report)


  • If any of the placements in a report don’t have a CPM cost, the booked impressions value for these placements will be 0.
  • Add this metric to report on placements that are associated with a CPM cost model.
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