Booked Impressions

Booked Impressions
General

The number of impressions booked for each placement in the report (known as "booked impression units"), adjusted for the date range of the report.

Example equation:

Booked impressions = (booked impression units)/(number of days for which they
are booked) x (number of days of the report)

Notes:

• If any of the placements in a report don’t have a CPM cost, the booked impressions value for these placements will be 0.
• Add this metric to report on placements that are associated with a CPM cost model.