Changes to offline reporting
In offline reporting, the file Format selector has moved from the Report properties section to the Delivery section. Learn more
Previous release notes
The maximum event tags you can create at the campaign level were updated.
You can now create a:
Max of 50 impression event tags at the campaign level. (Increased from 20.)
Max of 50 click event tags at the campaign level. (Increased from 20.)
There were changes to Media Rating Council (MRC) metric accreditation in both Display & Video 360 and Campaign Manager. Learn more about MRC accredited metrics
Metrics that have new or continued accreditation
- GIVT Clicks
- Invalid Clicks
- Click Rate
- Tracked Ads
- Invalid Tracked Ads
- GIVT Tracked Ads
- Begin to Render Impressions
- Invalid Begin to Render Impressions
- GIVT Begin to Render Impressios
- Active View: Eligible Impressions
- Active View: Measurable Impressions
- Active View: Viewable Impressions
- Active View: % Measurable Impressions
- Active View: % Viewable Impressions
- Active View: Not Viewable Impressions
- Active View: Not Measurable Impressions
- Active View: Impression Distribution (Viewable)
- Active View: Impression Distribution (Not Viewable)
- Active View: Impression Distribution (Not Measurable)
- GIVT Active View Eligible Impressions
- GIVT Active View Measurable
- GIVT Active View Viewable Impressions
- Invalid Active View Eligible Impressions
- Invalid Active View Measurable Impressions
- Invalid Viewable Impressions
Metrics that no longer have accreditation
- Invalid Impressions
- General Invalid Traffic (GIVT) Impressions
Ad serving updates
Enforcement of publisher policies
In Campaign Manager, ads are now blocked from serving to inventory that violate Google publisher policies. Learn more about Google publisher policies
Begin to Render Impression metrics available
Compare overall impressions with impressions that meet the MRC’s most recent standard of count-on-begin-to-render with new Begin to Render Impression metrics. Learn more
Changes to iPad reporting and targeting
On iPads running iOS 13 or later, Safari will deliver desktop websites instead of the mobile optimized websites delivered to previous versions of iOS. Because of this, Safari traffic from iPads running iOS 13 or later will be reported as desktop in Display & Video 360. This will also affect targeting.
In order to reduce maintenance time and build innovative new features faster, we’re removing low usage features from Campaign Manager that no longer serve our users.
The iframe header and footer setting will be removed from sites the week of September 30.
You can currently add your own HTML header and footer to iframe placement tags. This setting was meant to help add custom titles, colors, or character sets to the iframe.
Instead, you can set these elements as needed within the creative itself, or coordinate with the publisher if you have specific requirements for your ad slot.
Update to email support options
Starting on June 20, 2019, support teams for Google Marketing Platform advertising products (Campaign Manager, Display & Video 360, Studio, Search Ads 360) will no longer be able to accept requests sent via direct email.
You can continue to contact our support teams via chat or email through in-product help by clicking on the “?” icon in the top right of the product. You can also reach out to support by clicking “Contact us” or “Get support” in the top right corner of the help center. Learn more
In-product and help center support channels provide many benefits, including:
Access to chat support, in addition to the same email format you use today, to get real-time access to a support specialist;
Faster, more relevant solutions to your issues by giving our support teams fuller context up front;
Immediate answers to some issues as we leverage the latest technology to recommend you useful help center articles.
New Impression Counting Method dimension
We've introduced a new Impression Counting Method dimension that identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render. Learn more
New Video Continuous Play dimension
We've introduced a new Video Continuous Play dimension that identifies whether or not the video impression came from a continuous play environment. Learn more
Workflow and creatives updates
Site-level in-stream video settings now available
Save time trafficking your video campaigns with default settings for new in-stream video placements for a specific Campaign Manager site. Each time you create a new placement, the placement will start with the default settings from the site. Use these settings to control the orientation of the video, companion creatives, skip buttons, and transcodes for new placements. Learn more
More information shown for new video assets
To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for the source asset and generated transcodes.
New Active View custom viewability metrics
You can now enable Active View custom viewability metrics in Campaign Manager. These metrics count impressions as viewable based on the criteria that you set. Learn more
New Instant Reporting
You can now run reports and see data instantly, without waiting for a file to download, and then viewing or editing that file offline. You can also create data visualizations like bar or pie charts. Learn more
Link DoubleClick Campaign Manager with Firebase
Link your app's Firebase project to track in-app events (like installs, first-opens, and in-app purchases) as conversions in DCM. Learn more
Improved viewability support for connected TV devices
Users watching videos on connected TV devices are highly engaged in the experience - just as they are while watching traditional cable TV. The premium video inventory available on these devices, however, can’t support standard measurement implementations. In order to accurately reflect user behavior on connected TVs, we have begun to infer measurements on these devices based on heuristic calculations. This ensures that premium video inventory correctly appears as measurable, viewable, and audible in your reports. Learn more
Starting February 7, Active View metrics that previously had no data will now have information for impressions served on connected TV devices.
Traffic in-stream audio ads from DoubleClick Campaign Manager
You can now traffic in-stream audio ads from DCM and centralize your reservation digital audio buys on DoubleClick Digital Marketing.
The trafficking process for in-stream audio ads is similar to in-stream video creatives. Just like in-stream video, in-stream audio serves through a pre-fetch placement tag. Learn more
There is a new set of in-stream audio metrics available from the Basic template in Report Builder. You can use these metrics to track in-stream audio plays, including quartiles, and interactions, including mutes and pauses. Learn more
Upload high-density images for crisp creatives
Upload high-density image assets to DoubleClick Campaign Manager to ensure that users always see crisp creatives with the best possible clarity. Users on devices with higher resolutions, such as laptops and smartphones with retina displays, will see high-quality images scaled to their devices.
You can upload high-density image assets up to twice the dimensions of your creative and up to a 10 MB file size. DCM will scale down the image based on the resolution of the device where it serves. DCM will only scale the image into sizes with the same aspect ratio as the original asset. For example, if you’re making a 300 x 250 creative, you can upload a high-density image up to 600 x 500. Learn more
Revised impression counting methodology for mobile apps
We’ve updated the way impressions are counted for mobile apps. Learn more