Release notes for Campaign Manager

March 2019

Reporting updates

New Impression Counting Method dimension

We've introduced a new Impression Counting Method dimension that identifies the methodology used to count impressions being reported on. Possible values are Downloaded, Displayed, and Begin-to-render. Learn more

New Video Continuous Play dimension

We've introduced a new Video Continuous Play dimension that identifies whether or not the video impression came from a continuous play environment. Learn more

Previous release notes

December 2018

Workflow and creatives updates

Site-level in-stream video settings now available

Save time trafficking your video campaigns with default settings for new in-stream video placements for a specific Campaign Manager site. Each time you create a new placement, the placement will start with the default settings from the site. Use these settings to control the orientation of the video, companion creatives, skip buttons, and transcodes for new placements. Learn more

More information shown for new video assets

To help you troubleshoot possible serving issues, newly uploaded video assets now display the audio bit rate, audio sample rate, and frame rate for the source asset and generated transcodes.

August 2018

Reporting updates

New Active View custom viewability metrics

You can now enable Active View custom viewability metrics in Campaign Manager. These metrics count impressions as viewable based on the criteria that you set. Learn more

 

April 2018

Reporting updates

New Instant Reporting

You can now run reports and see data instantly, without waiting for a file to download, and then viewing or editing that file offline. You can also create data visualizations like bar or pie charts. Learn more

February 2018

Workflow updates

Link DoubleClick Campaign Manager with Firebase

Link your app's Firebase project to track in-app events (like installs, first-opens, and in-app purchases) as conversions in DCM. Learn more

Reporting updates

Improved viewability support for connected TV devices

Users watching videos on connected TV devices are highly engaged in the experience - just as they are while watching traditional cable TV. The premium video inventory available on these devices, however, can’t support standard measurement implementations. In order to accurately reflect user behavior on connected TVs, we have begun to infer measurements on these devices based on heuristic calculations. This ensures that premium video inventory correctly appears as measurable, viewable, and audible in your reports. Learn more

Starting February 7, Active View metrics that previously had no data will now have information for impressions served on connected TV devices.

 

January 2018

Workflow updates

Traffic in-stream audio ads from DoubleClick Campaign Manager

You can now traffic in-stream audio ads from DCM and centralize your reservation digital audio buys on DoubleClick Digital Marketing.

The trafficking process for in-stream audio ads is similar to in-stream video creatives. Just like in-stream video, in-stream audio serves through a pre-fetch placement tag. Learn more

There is a new set of in-stream audio metrics available from the Basic template in Report Builder. You can use these metrics to track in-stream audio plays, including quartiles, and interactions, including mutes and pauses. Learn more

Upload high-density images for crisp creatives

Upload high-density image assets to DoubleClick Campaign Manager to ensure that users always see crisp creatives with the best possible clarity. Users on devices with higher resolutions, such as laptops and smartphones with retina displays, will see high-quality images scaled to their devices.

You can upload high-density image assets up to twice the dimensions of your creative and up to a 10 MB file size. DCM will scale down the image based on the resolution of the device where it serves. DCM will only scale the image into sizes with the same aspect ratio as the original asset. For example, if you’re making a 300 x 250 creative, you can upload a high-density image up to 600 x 500. Learn more

Reporting updates

Revised impression counting methodology for mobile apps

We’ve updated the way impressions are counted for mobile apps. Learn more

 
Was this article helpful?
How can we improve it?