Manage creatives

Traffic redirects

You can redirect from your ad to content hosted elsewhere, such as on a non-Campaign Manager ad server or another Campaign Manager account.

  • Send your publisher internal redirect tags to redirect from a Google Ad Manager ad to an ad in Campaign Manager.

  • Use a display redirect creative to redirect to content hosted by a third party (non-Campaign Manager). The redirect creative has no assets and redirects to a URL you specify. Enter the URL of a non-Campaign Manager image tag.

  • Use a custom display creative to redirect to another creative hosted by Campaign Manager. Add a standard, iframe, JavaScript, or ins placement tag in the HTML code of the custom creative and it will redirect to the creative on your placement.

  • Use an in-stream video redirect creative to track other in-stream video creatives, including those that are running on a non-Campaign Manager ad server.

  • Use a tracking ad instead of a redirect creative if you're trying to redirect to a third-party impression pixel for tracking purposes. Learn more

You need to add macros and take other steps to make sure your redirects track impressions and clicks properly. Follow the instructions below based on the kind of redirect you need.

Basic redirects

Redirect from Google Ad Manager to a Campaign Manager creative (internal redirect tag)

These steps allow an Ad Manager ad to redirect to your ad and creative in Campaign Manager. When a user visits a site with an ad hosted by Ad Manager, the tags redirect to your Campaign Manager creative. Your Campaign Manager creative appears on the site.

These steps require a internal redirect tag.

  1. Create an ad, assign a creative to the ad, and assign the ad to a placement. This is the ad that Google Ad Manager will redirect to. (If you want to redirect to a rotation of creatives, assign them all to the same ad on your placement.)

  2. Download tags for your placement and send the internal redirect tag to your partner in Google Ad Manager. Learn more about internal redirect tags

Rich media troubleshooting

If rich media content does not show up on the Ad Manager site, check two things:

  • Make sure your partner in Ad Manager added your internal redirect tag as an internal redirect, not a standard redirect.

  • Verify that the tags on the site are iframe/JavaScript or JavaScript tags, not standard tags. Standard tags cannot handle rich media creatives.

Redirect from one Campaign Manager creative to another Campaign Manager creative (custom display creative)

Use these steps to redirect from one Campaign Manager creative to another creative that is also hosted by Campaign Manager. It can be in the same Campaign Manager account or a different account.

Part 1: Get your creatives ready

  1. Access the campaign where you want to set up a creative that will appear on the publisher's site.

    For example, say you want to redirect from Creative 1 to Creative 2. Creative 2 has the creative you want to appear on the user's browser. So access the campaign where you want to set up Creative 2.

  2. Create a placement. It should be the size of the creative you want to use.

  3. Assign up your creative to the placement. (If you want to redirect to a rotation of creatives, assign them all to the same ad on your placement.)

  4. Download an iframe or standard tag for your placement. Keep the tag handy.

  5. Access the campaign where you want to set up your redirect. This should be the account you will redirect from.

    For example, if you want to redirect from Creative 1 to Creative 2, find the campaign where you need to set up Creative 1. If needed, this campaign can be in a different account.

  6. Create a custom display or custom display interstitial creative.

  7. Open the tag you downloaded in step 3. Copy the entire code of the tag (starting with <a href=) and paste it into the HTML box of the creative properties.

Part 2: Edit custom creative code

It's time to make a few changes to the code in your custom creative HTML box.

  1. First, change every instance of [timestamp] to %n. There should be only four instances to change.

    • For example, if you see ord=[timestamp]? change it to ord=%n?.

  2. Make sure click=%c appears right after the first URL in your code.

    First add a semicolon (;) at the end of the first URL in your code. Then add click=%c. When you're done, there should be a semicolon on each side of click=%c.

    • For example, say your code starts with this:

      <SCRIPT language='JavaScript1.1' SRC=http://ad.doubleclick.net/adj/N1234.12345.ABCDE/A654321.11111111;sz=300x25;ord=%n?">

      In that case, add ;click=%c right after the URL:

      <SCRIPT language='JavaScript1.1' SRC=http://ad.doubleclick.net/adj/N1234.12345.ABCDE/A654321.11111111;sz=300x25;click=%c;ord=%n?">

    Note: In some cases, click= may already appear in your code. In that case, just make sure the full key-value pair is click=%c. If something other than %c comes after click=, just replace it with %c. E.g., change click=12345 to click=%c.

  3. Add %c at the beginning of the URL in this part of the code: <NOSCRIPT><A HREF=". You can find this section in the second half of the code.

    Add the macro right before the URL. When you're done, it should look like this :<A HREF="%chttp://ad.doubleclick.net....

  4. Finish setting up your creative and save it.

  5. Assign your creative to an ad and assign the ad to a placement. Download tags and send them to your publisher.

Both accounts will track impressions and clicks on the ad you redirect to.

Redirect from a Campaign Manager creative to a creative hosted by a third party (display redirect creatives)

Use these steps to redirect from a Campaign Manager creative to content hosted by a non-Campaign Manager ad server. When an ad with the display redirect creative serves to a placement, the placement tag redirects the content request to the non-Campaign Manager creative. The non-Campaign Manager creative appears on the site.

You can also batch upload these third-party creatives.

  1. Create a display redirect creative in your campaign (New >Display redirect).

  2. Enter the third party's tag into the Image URL field of your creative properties. The third party's tag should call the creative content that you want to redirect to. The URL must call an image.

  3. Set the dimensions of your creative. You must set them manually because Campaign Manager cannot detect the size of the assets that your creative will redirect to. Make sure you enter the exact size.

  4. Assign your creative to your ad. Then assign your ad to the placement you want to use.

  5. Download your placement tags or send them to your publisher.

In-stream video companion banner redirects

You can set up a display redirect creative as one of your in-stream companion creatives (companion banners) for in-stream video, in-stream video redirect, and VPAID creatives. This allows you to: (a) Display a companion banner that is hosted by a third party, (b) display rich media banner or custom display assets in your companion banner, or (c) Set up complex companion banner rotations.

Redirect a companion creative to another Campaign Manager creative (or creative rotation)

Use these steps to redirect from a companion creative to another creative hosted by Campaign Manager. This can be a display, rich media banner, or custom display.

Part 1: Set up your creative

  1. Access the campaign where you want to set up a creative that will appear in the companion banner slot. This is not your display redirect creative. It is the creative that will appear instead of your display redirect creative.

    For example, say you want your companion creative to redirect to a rich media banner creative. Access the campaign where your can set up the rich media banner creative.

  2. Create a placement. It should be the size of the creative you want to use.

  3. Assign your creative to the placement. (If you want to rotate creatives into the companion banner slot, assign them all to the same ad on your placement.)

  4. Download an iframe or standard tag for your placement.

Part 2: Set up your tag URL

  1. Change every instance of [timestamp] to %n in the URL of your tag.

    • For example, if you see ord=[timestamp]? change it to ord=%n?.

  2. Make sure click=%c appears right at the end of the URL, right before ord=%n (if ord=%n is at the very end of the URL).

    First add a semicolon (;) at the end of the first URL in your code. Then add click=%c. When you're done, there should be a semicolon on each side of click=%c.

    • For example, say your URL is:

      http://ad.doubleclick.net/adj/N1234.12345.ABCDE/A654321.11111111;sz=300x25;ord=%n?

      In that case, add ;click=%c right near the end:

      http://ad.doubleclick.net/adj/N1234.12345.ABCDE/A654321.11111111;sz=300x25;click=%c;ord=%n?

    Note: In some cases, click= may already appear in your URL. In that case, just make sure the full key-value pair is click=%c. If something other than %c comes after click=, just replace it with %c. E.g., change click=12345 to click=%c.

  3. Add %c at the beginning of the URL. For example: %chttp://ad.doubleclick.net....

Now your URL is ready to add to your display redirect creative.

Part 3: Set up your display redirect creative

  1. Access the campaign that has your in-stream video creative (this can be any campaign in Campaign Manager).

  2. Create a display redirect creative (New > Display redirect). Open your in-stream video creative.

  3. Copy the URL of the iframe or standard tag and paste it into the Image URL field of the display redirect creative.

  4. If your in-stream video will appear on a secure site, make change http:// at the beginning of the URL to https:// so that it meets SSL requirements.

  5. Set the dimensions of your display redirect creative. You must set them manually because Campaign Manager cannot detect the size of the assets that your creative will redirect to. Make sure you enter the exact size.

    Make sure these dimensions match the size of the assets you want to use, as well as size of the companion slot where you want them to appear. The publisher's system will arrange your companion creatives based on their size and the available companion banner slots.

  6. Save the display redirect creative.

  7. Open your in-stream video creative and assign the display redirect creative in the "Companion creatives" section (Add > Assign). Finish setting up your in-stream video creative and save.

Your third party can track impressions and clicks on your ad and creative, but Campaign Manager only collects information on impressions. You can see information on impressions in Campaign Manager Reporting.
Redirect from a companion creative to a creative hosted by a third party

Use these steps to redirect from a companion creative to content hosted by a non-Campaign Manager ad server. You can also batch upload these third-party creatives, and then start at step 4 to assign the redirect creative as a companion.

 

  1. Create a display redirect creative in your campaign (New > Display redirect).

  2. Enter the third party's tag into the Image URL field of your creative properties. The third party's tag should call the creative content that you want to display as your companion banner in place of the display redirect creative.The URL must call an image.
  3. Set the dimensions of your display redirect creative. You must set them manually because Campaign Manager cannot detect the size of the assets that your creative will redirect to. Make sure you enter the exact size.

    Make sure these dimensions match the size of the assets you want to use, as well as size of the companion slot where you want them to appear. The publisher's system will arrange your companion creatives based on their size and the available companion banner slots.

  4. Open your in-stream video creative and assign the display redirect creative in the "Companion creatives" section (Add > Assign). Finish setting up your in-stream video creative and save.

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