Verification

Tagging issues in Verification

Tag verification automatically detects tag implementation errors such as incorrect formatting, and raises alerts as needed. The issues can be anything from a repeated key-value to a missing random number or an incorrect landing page.

You can view issues with tagging at the account, campaign, site or domain level level by clicking the Tags link. For each placement, there is a detailed description of the issues that have been detected and the actions you can take to fix them, as well as a link to a related Help Center article where available.

There are four types of trafficking issues that Verification can help you detect. This article provides explanations for each issue and provides information on how to resolve them. Alerts for issues related to an invalid tag type, an invalid third-party click string, and/or no valid creatives will also appear in Campaign Manager Trafficking; these alerts in Campaign Manager Trafficking are updated once a day and display information for the previous day.

Campaign Manager will continue to display issues related to tag verification until we can verify that the publisher has made changes to the tag. This means that you may still see issues displayed after you've resent tags to the publisher.

Serving problems

Tags with serving problems may not serve the intended creative or render correctly.

Problem Explanation Action
Missing size The size key-value pair (sz=) is missing from the ad tag. This can prevent ads from rendering correctly. Export the tag again from Campaign Manager and have the publisher re-implement the tag. More info
Invalid tag type The ad tag does not contain a proper tag type (ad/adi/adj); this will cause a serving error. More info on tag types Export the tag again from Campaign Manager and have the publisher re-implement the tag. More info
Unresolvable inventory This tag can’t locate corresponding inventory details in Campaign Manager . This can happen, for example, if some key-value pairs are not correct. Export the tag again from Campaign Manager and have the publisher re-implement the tag. More info
No creatives to serve We couldn't find an active and valid creative to serve for this placement. Make sure there is an active default ad with an active creative assigned to the placement.
Missing required parameters The dc_trk_aid and dc_trk_cid key-values or other required parameters are missing in the tracking tag. Export the tag again from Campaign Manager and have the publisher re-implement the tag.

 

Reporting problems

Tags with reporting problems may not be counted correctly. This may lead to discrepancies between Campaign Manager and other reporting systems, such as the publisher’s reporting.

Problem Explanation Action
Missing ord The ord key-value pair (ord=) is missing from the ad tag. This means your ad may be cached, which can result in Campaign Manager undercounting impressions. The publisher needs to update the ad tag and make sure the ord key-value pair contains a random value. More info
Invalid ord The value of ord key-value pair (ord=) either contains invalid characters ([]{}:%/\=), or does not contain a random value of at least 6 characters. This means your ad may be cached, which can result in Campaign Manager undercounting impressions. The publisher needs to update the ad tag and make sure the ord key-value pair contains a valid random value. More info

 

Publisher problems

Tags with publisher problems may not be clickable. Or a tag may be clickable, but can't be tracked on the publisher side, such as when there’s an empty third-party click string.

Problem Explanation Action
Empty third-party click string The click= key-value pair is empty in the ad tag. The click= key-value pair is used to allow a third party to track clicks. Its absence means that Campaign Manager is tracking clicks, but the third party is not. Have the third party verify the third party click string (click=) is currently implemented in the tag and have the publisher re-implement the tag if needed.
Invalid third-party click string Campaign Manager cannot read the value for the click= key-value pair in the ad tag. The click= key-value pair is used to allow a third party to track clicks. An invalid click-string means the user won’t be redirected to the correct landing page, the third party is not tracking clicks, and Campaign Manager may not be counting clicks. Have the third party verify that the third party click string (click=) is properly implemented in the tag and have the publisher re-implement the tag if needed.

 

Warnings

Tags with warnings have unclear instructions for the ad server, but may render correctly.

Problem Explanation Action
Duplicate key-value There are duplicate key-value pairs in the ad tag; this can affect serving and reporting. Remove the key-values that are duplicates.
Invalid key-value The tag contains an invalid key-value. This means that either the publisher or Campaign Manager may not track information correctly. Export the tag again from Campaign Manager and have the publisher re-implement the tag. More info
Empty key-value We noticed that the ad tag contains an empty key-value. This means that either the publisher or Campaign Manager may not track information correctly. Export the tag again from Campaign Manager and have the publisher re-implement the tag. More info
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