Manage advertisers

Edit advertiser properties

Click Advertisers in the top navigation bar and select an advertiser to edit properties, or click New to set properties for a new advertiser.

Identification

Name: The advertiser name identifies your advertiser in Campaign Manager and in your reports. It does not affect ad serving, Floodlight, or the advertiser ID, so you can update it at any time. Updates only change the name you see in your reports.

Status: Advertisers are set to Approved by default. If you're running any ads with your advertiser, leave it as approved.

To deactivate all the ads in an advertiser, select its checkbox and click Status > Set as on hold. When an advertiser is on hold, none of the ads in its campaigns can serve, though you can still edit campaigns and properties.Note that when you set an on-hold advertiser to approved, you have to manually reactivate all its ads.

Make sure you have no campaigns running in your advertiser before you set it on hold.

The Status is displayed only when you are editing an existing advertiser, not when you are creating or copying an advertiser.

Advertiser group: You can group advertisers for reporting purposes, allowing you to see aggregated information for all advertisers in each group. Learn more about advertiser groups

Subaccount: A subaccount is a fully functional Campaign Manager account that belongs to a parent account. This field is editable only when you create a new advertiser. Learn more about subaccounts

Landing page URL suffix

Here you can enter a suffix to be appended to the landing page URL of ads in all the campaigns in this advertiser. You can change this suffix for particular campaigns or ads at the campaign or ad level. Learn more

Dynamic targeting keys

Dynamic targeting keys are unique, friendly labels that can be assigned to ads, creatives and placements and used for targeting with Studio dynamic creatives. Use these labels to save time and avoid the errors that may arise when you use numeric Campaign Manager IDs (such as placement IDs) in your dynamic feeds.

To add a targeting key, click New targeting key. Learn more about dynamic targeting keys

Event tags

Event tags allow parties outside Campaign Manager to log information about impressions and clicks on your ads. You can create event tags in your advertiser or campaign and choose whether to apply them automatically to your ads or require they be added manually. Learn more

Brand-neutral creative bundles

A creative bundle is a set of creatives that you can send to flagged domains in place of your regular creatives in campaigns that have ad blocking enabled. Learn more

Creative groups

This is a way to group your advertiser's creatives with your own labels. These groups can be shared across all campaigns in your advertiser. Any creative can belong to a maximum of two groups. Here are two uses of creative groups:

  • Use creative groups to quickly assign a particular group of creatives to your campaign. You can also assign up to two groups to an ad at once.

  • Generate reports that show performance data by creative group.

To add a creative group, click New creative group. See "Creative groups" in campaign properties for more information about adding creative groups to your campaigns.

Creative groups cannot be deleted. You can add or remove creatives from a group in ad-creative assignment

Associations

Set up associations between your advertiser and other accounts.

Studio: A Studio association is an association between your advertiser and an advertiser in Studio. Studio advertisers can send copies of Rich Media creatives to your Campaign Manager advertiser. This is the only way to get Rich Media creatives in Campaign Manager, or to get certain kinds of updates. Learn to associate advertisers 

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