Click-Through URL

Click-Through URL
General

To see the most accurate information about what landing page was used at the time a creative served, including creatives with multiple exits, use the new Landing Page URL dimension. The existing Click-through URL and Exit URL dimensions will be deprecated over the coming quarters.

The URL set at the creative-level in the Trafficking UI. If you update the click-through URL while a campaign is already running, the click-through URL dimension will no longer reflect the original landing page, only the one that is currently set in the UI.

Due to the possibility of multiple exit URLs, rich media and display creatives return a value of “(not set)” for this dimension in Report Builder.