Custom Floodlight variables
Use Custom Floodlight Variables to create reporting data that is tailored to your unique business needs. Custom Floodlight Variables use the keys
u2=, and so on, and can take any values that you choose to pass to them. You can use them to track virtually any type of data that you collect about your users, such as the genre of movie that a user purchases, the country to which the item is shipped, and so on.