Find, view, and run reports

When you first arrive at the Report Builder tab in Reporting, you see a list of the reports you've previously created. If this is your first visit, you won't see any reports. Learn how to create reports

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Run a report

Once you've found an existing report or created a new one, there are two ways to run a current output of the report.

  • Run now: Choose this option to download a CSV spreadsheet immediately. This works best for smaller reports, and for reports that you don't want to save within Reporting.

  • Save: If you want to save the current output of the report so that it can be retrieved later, choose this option. You'll then be able to find and download the spreadsheet whenever you need it on the Files tab for that report. This option is recommended for reports that have a large number of columns or a long date range; larger reports can take more time to run and may cause timeouts.

    Saving the file for later is not the same as saving your report setup. To save the report so that you can run it again, click Save at the bottom of the page.

The more data you include in your report, the longer it will take to run. All files are accessible at any time in Report Builder, but we recommend selecting the "Email me" delivery option when running a report to receive email notification as soon as it is ready. If several hours have passed and you still haven't received your report, try limiting the size of your query to generate a smaller report. For instance, you can select a smaller date range, limit the report to a single advertiser, or limit the number of Floodlight activities you include.

Find a report output

To find a particular output of a report that you've previously run and saved for later, click the name of the report, then click the Files tab.

You can also search for a specific report on the 'Reports' tab by entering the full ID number of the report or any part of its name in the search box. You must enter at least three characters in the search box; special characters are not valid.

If you try to run a report as an Excel file and it exceeds the maximum spreadsheet size (1,048,576 rows by 16,384 columns, or 256 MB), the report will be generated as a CSV file instead. This issue mostly affects P2C reports, and you can avoid it by limiting the size of your query to generate a smaller report (for example, select a smaller date range, limit the report to a single advertiser, or limit the number of Floodlight activities you include).

Copy and delete saved reports

You can copy or delete saved reports on the ‘Reports’ tab.

  • To duplicate a report, check the box next to the report and select Duplicate from the ‘Actions’ drop-down or the bottom of the page.

  • To delete a report, check the box next to the report and select Delete from the ‘Actions’ drop-down or the bottom of the page.

Report Builder quotas

You may see an error message regarding quotas when trying to run or schedule a report in Report Builder or using the DCM/DFA Reporting and Trafficking API. This is normal and should not interfere with your typical report usage. To prevent abuse and issues with implementation, we enforce several types of quotas:

  • A limit on the number of reports that each user profile can run per day (“This user profile has exceeded its quota of n reports per day”). To increase the size of this quota, contact support.

  • A limit on the number of reports that can run across your entire account per day (“Your account has exceeded its quota of n reports per day”). This quota is cumulative across all user profiles within your account. To increase the size of this quota, contact your account manager.

  • A total number of scheduled reports that can be active at any given time. This number is cumulative for each user profile and across your entire account. You can contact us to increase the size of this quota, but we recommend evaluating your scheduled reports to see if they are all necessary and if any of them can be deleted or deactivated.

    You may exceed the scheduled report quota if you create a new report that you decide to schedule, duplicate an existing scheduled report, reactivate a previously inactive report, or change the scheduled end date of an expired report so that it is once again active.

Guidelines for staying under the quota

Since we base reporting quotas on typical usage, you may end up reaching the quota if you suddenly experience a dramatic increase in report usage. Here are some tips on how to stay under the quota, and what to do if you encounter it.

  • If you’re using the DCM/DFA Reporting and Trafficking API, verify that you don’t have any extraneous scripts running.

  • If you reach the quota for an individual profile, you can switch to a different profile to run additional reports. Do this only when absolutely necessary.

  • If you reach your account quota, contact support for assistance. We can help you identify which profiles are responsible for sending you over the limit.

  • Try deactivating scheduled reports that you don’t need. Scheduled reports that are inactive or expired aren’t counted against your quota.

  • In general, try to consolidate existing reports or minimize the creation of new reports. For instance, if you have several reports that use the same metrics and dimensions but have different filters applied, it may be possible for you to combine them into a single report that contains the same fields but without the filters.

If you’re tried the above steps and still encounter the report quota on a regular basis, contact support for additional assistance.

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