Assisted Conversions reports

An assist refers to all interactions, excluding the attributed interaction, that occur prior to a conversion. The Assisted Conversions report shows how many sales and conversions were attributed to and assisted by each channel (media type such as display ads, mobile ads, Search Ads 360 ads, Rich Media ads, and click trackers), along with the value of those conversions and revenue of the sales. The higher the sales and conversion numbers, the more important the assist role of the channel.

Follow the steps below to see conversion and revenue data for assisted conversions. The report will update automatically to reflect your selections.

  1. Click Assisted Conversions in the left-hand navigation panel, then select a Floodlight configuration.

  2. Select an activity.

  3. Select any conversion segments you want to add.

  4. You can view and compare click-through or view-through data for revenue or conversions. Select from the following metrics:

    • Click-through assisted conversions
    • Rich Media assisted conversions
    • Total conversions
    • Unassisted conversions
    • View-through assisted conversions
    • Click-through assisted revenue
    • Total assisted revenue
    • Total revenue
    • Unassisted revenue
    • View-through assisted revenue

    Learn more about attribution metrics

  5. Select the primary and secondary dimensions to include in the report (such as ad, creative, or placement) to see which aspects of Campaign Manager had the largest effect on conversions in terms of impressions.

Assisted conversions FAQs

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How are assisted conversions counted?

“Assisted conversions” for a given channel counts all conversions where the channel had a path length greater than 1 (for larger reports, the number of assists may be imprecise due to data sampling). An assist refers to all interactions, excluding the attributed interaction, that occur prior to a conversion.

“Assisted conversion value” is the total value associated with those conversions. As as result, double-counting can occur across rows or across assisted and last conversions. If two conversions occur for a single person, any channel interactions that were in both conversion paths count toward both conversions.

How are click-through and view-through conversions counted?

Click-through assisted conversions represent the total number of click-through conversions that each channel grouping assisted. The conversion was attributed to a click and your channel group had an assisting interaction in the path.

A sample path that shows the click that led to the conversion:

[display, impression] > [display, impression] > [search, click (attributed)] > [display, impression]

View-through assisted conversions represent the total number of view-through conversions that each channel grouping assisted. The conversion was attributed to an impression and your channel group had an assisting interaction in the path.

A sample path that shows the impression that led to the conversion:

[display, impression] > [display, impression] > [display, impression] > [display, impression (attributed)]

Why don’t the assists broken down by primary dimension add up to the total number of assisted conversions?

“Total assisted conversions” represents the total number of conversions that have a path length greater than 1. However, each conversion may be assisted by multiple channels, campaigns, and so on, and gets counted as as separate assisted conversion for each of these dimensions in the report.

Here’s a sample conversion path that contains multiple assists:

Conversion path: [display, impression] > [display, impression] > [search, click (attributed)] > [Rich Media, impression]

The assisted conversion data for this conversion would appear as follows:

  • Total assisted conversions: 1
  • Assists by channel type:
    • Display: 1
    • Search: 0 (the search click is the attributed interaction in the path, rather than an assist)
    • Rich Media: 1
Are impressions and clicks counted as a single event?

No. We do not match and deduplicate impressions and clicks for a given ad. Each event that occurs within the lookback window is counted separately. This is consistent with data in the P2C and Floodlight reports.

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