Reach report limitations

Because of the way that reach metrics are calculated, there are some limitations to how Reach reports can be set up.

Limits on timeframes

Cumulative reach data is available for 93 days as of November 1, 2018. Reach information can be pulled (at maximum) in 93 day blocks, and these blocks can't be added together accurately.  Cumulative reach data prior to this date can be as little as 42 days.

Limits on dimensions and filters

By default, only certain dimension combinations are available when working with reach metrics. Some dimensions will become unavailable as you select others. You can always remove dimensions to start over with more available options.

You can also include additional dimensions by selecting the Show all dimension combinations checkbox when creating a Reach report. You’ll be able to combine most of the dimensions that are available in Reach reports, with the same restrictions that apply to Standard reports (for example, you cannot include “Hour” and “Operating System” in the same report). However, enabling this option may cause your report to take longer to run.

Additionally, you can only use filters if you also use the matching dimension. For example, if you choose Ad Type as a filter, Ad Type is automatically added to your list of dimensions.

With some dimensions, you can also add properties, which are sets of related dimensions that are then included in your report as separate columns. For example, if you choose the dimension Site (DCM), you can add Site ID (DCM) as a property.


By default, the following individual dimensions are available in Reach reports. You can find a list of allowable combinations in the “Dimension combinations” section below.

  • Ad
    • Ad ID
    • Ad Status
  • Ad Type
  • Advertiser
    • Advertiser Group
    • Advertiser ID
    • Floodlight Configuration
  • Advertiser ID
    • Advertiser Group
    • Floodlight Configuration
  • Attributed Channel
  • Browser/Platform
  • Campaign
    • Campaign Start Date
    • Campaign End Date
    • Campaign ID
  • City
  • Country
  • Date
  • DMA® Region
  • Hour
  • Mobile Carrier
  • Month
  • OS (Operating System)
    • Operating System Version
  • Placement
    • Content Category
    • Package/Roadblock
    • Package/Roadblock ID
    • Package/Roadblock Strategy
    • Package/Roadblock Total Booked Units
    • Payment Source
    • Placement Start Date
    • Placement End Date
    • Placement ID
    • Placement Cost Structure
    • Placement Rate
    • Placement Strategy
  • Platform Type
  • Site (DCM)
    • Site ID (DCM)
  • Week
Dimension combinations

By default, the following dimensions or dimensions combinations are allowed in Reach reports (remember that you can enable additional combinations by selecting the Show all dimension combinations option). Keep in mind that you can use Week, Date, and Month in combination with any of these dimension sets.

  • Site (DCM)
  • Advertiser
  • Advertiser, Ad Type
  • Advertiser, Hour
  • Advertiser, Site (DCM)
  • Advertiser, Site (DCM), Ad Type
  • Advertiser, Site (DCM), Campaign
  • Advertiser, Site (DCM), City
  • Advertiser, Site (DCM), Country
  • Advertiser, Site (DCM), Designated Market Area (DMA® Region)
  • Advertiser, Site (DCM), Hour
  • Advertiser, Campaign
  • Advertiser, Campaign, Ad Type
  • Advertiser, Campaign, City
  • Advertiser, Campaign, Country
  • Advertiser, Campaign, Designated Market Area (DMA® Region)
  • Advertiser, Campaign, Hour
  • Advertiser, Campaign, Site (DCM)
  • Advertiser, Campaign, Site (DCM), Ad Type
  • Advertiser, Campaign, Site (DCM), Hour
  • Advertiser, Campaign, Site (DCM), Placement
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