Connect to Google Ad Manager 360
Google Ad Manager is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination. Ad Manager offers a complete toolkit to manage your ads for a multi-screen audience.
Add Google Ad Manager as a data source to visualize your Ad Manager reports in Data Studio. The most popular Ad Manager report dimensions and metrics are available. These reports can be securely shared with others in your organization or publicly.
In this article:
Enable Data Studio reporting for your Ad Manager network
- Sign in to Google Ad Manager.
- Click Admin Global settings.
- Check the Ad Manager Reporting in Google Data Studio checkbox.
Only available in Google Ad Manager 360.
- Click Save.
Add a new permission to Ad Manager user roles
- Sign in to Google Ad Manager.
- Click Admin Access & authorization Roles.
- Select the user role associated with users who need to create Data Studio reports.
- Add the View and share access to Ad Manager data in Google Data Studio permission.
- Click Save.
The built-in "Administrator" and "Executive" roles already have this permission.
- Sign in to Data Studio. After signing in, you'll see the Home page, with the REPORTS tool selected.
- On the left, navigate to the DATA SOURCES Home page.
- In the bottom right, click .
- Select the Ad Manager connector.
- If prompted to grant Data Studio access to your account, click AUTHORIZE.
You can revoke this access at any time.
- Click Available networks choose the Ad Manager network you enabled choose Ad Manager as the report type.
The Ad Manager report type represents "Historical" reports in Ad Manager.
- In the upper right, click CONNECT.
- The data source fields panel appears.
- The data source is now connected to your data set.
- In the upper right, click CREATE REPORT to develop your first report.
Configure the data source
The data source fields panel is where you configure the data source by renaming fields and adding descriptions, adding calculated fields, and changing data types and aggregations. Learn more about working with data source fields.
Control who sees the data
In the upper right of the fields panel, you can change the data source credentials. Credentials control who can see the data provided by this data source.
USING OWNER'S CREDENTIALS lets other people view or create reports that use this data without requiring them to have their own access to the data set.
USING VIEWER'S CREDENTIALS, on the other hand, requires each user of the data source to provide their own credentials to access the data set.
Learn more about data source credentials.
Create a new report from the data source
- In the upper right, click CREATE REPORT.
- The report editor appears.
- Click ADD TO REPORT.
- This adds the data source to report.
- You can now create charts and controls that get their data from this data source.
New to Data Studio?
Tips for creating Ad Manager reports in Data Studio
Your new Ad Manager data source allows you to visualize Ad Manager reporting data in Data Studio. The most popular dimensions and metrics from the "Historical" report type in Ad Manager are available. Use the Ad Manager report template to get started quickly.
The "Ad Exchange Historical" report type and the key-values dimension are not available.
Share reports with other people, similar to how you share in Google Drive, with view-only or edit access. When sharing a report, the data source access credentials you choose determine what users can see in the report.
For optimal security, share reports with view-only access and use the viewer's data source credential. The "Viewer's credential" requires each report viewer to have Ad Manager access.
Permission to edit reports can allow any user to gain access to more than you intended to share. For example, if you share a report filtered by a particular advertiser, but grant edit access to users, they could remove that filter and see all of your data.
Why is my Data Studio report loading slowly?
How can I make my Data Studio reports faster?
- Include fewer dimensions and metrics in your charts.
- Reduce the date range of your charts.
- Reduce the number of charts on each page of your report, or distribute large groups of charts across multiple pages. Each chart represents a query to Ad Manager, so many charts compete for your network's allotted Query Tool resources.
Want to use this data source with different accounts? Try adding a data control.
The data control gives report viewers a way to select the account that provides the data they want to see in a report. This can eliminate the need to create separate reports and data sources for your various accounts. Learn more.