DoubleClick Campaign Manager (DCM) connector
DoubleClick Campaign Manager (DCM) lets you measure digital marketing campaign performance by reporting on metrics like impressions, clicks, conversions, and ad spend, all broken out by dimensions such as campaigns, advertisers, placements, creatives, devices, and geographies.
With the DCM connector, you can access and transform your DCM data to generate and share dashboards with your stakeholders.
How to connect to DoubleClick Campaign Manager (DCM)
A Data Studio data source can connect to either an entire advertising network, or to a single advertiser.
To connect to DCM:
- Create a new data source.
- Select a network from the Profiles column.
- To connect to an entire advertising network, select All Advertisers from the Accounts column.
- To connect to a single advertiser, select that advertiser from the Accounts column.
- Click CONNECT.
The dimensions and metrics available through Data Studio represent a subset of the fields available through the DCM Report Builder tool or the DCM API.