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Attribution 360 connector

Google Attribution 360 (formerly Adometry) brings online and offline media together, for deeper insights that lead to better performance and higher return on marketing investment for cross-channel campaigns.

The Attribution 360 connector allows you access both Digital Attribution and TV Attribution data within Data Studio.

In this article:

How to connect to Attribution 360

A Data Studio data source can connect to both TV Attribution and Digital Attribution data. Once you select the Attribution 360 connector, you will need to select your account and whether to connect to TV Attribution data or Digital Attribution.


Digital Attribution and TV Attribution are different products with Attribution 360. You will only be able to select the products you have purchased.

Currently Digital Attribution is only available in Data Studio to customers who have access to the Digital Attribution Alpha.

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