Clear search
Close search
Google apps
Main menu

YouTube Analytics connector

Connect Data Studio to YouTube Analytics data.

YouTube allows billions of people to discover, watch, and share original videos content.

Anyone with a Google account can upload videos to a YouTube channel. The YouTube Analytics connector allows users who own or manage a YouTube channel to access analytics data about their channel within Data Studio.

In this article:

How to connect to YouTube Analytics

When creating a YouTube Analytics data source, you can connect to your YouTube channel data in the following ways:


The All option provides a list of all the accounts and channels to which you have access.

My Channel

The My Channel option provides a list of the channels associated with your current Google account.

Content Owners

If you use YouTube’s Content ID Matching system, you are considered to be a YouTube Content Owner. You can manage multiple channels, and allow other users to access this channel data on your behalf. The Content Owners option provides a list of all the content owner accounts to which you have access. Selecting an account will then show you a list of your channels.

Google+ Pages

The Google+ Pages option lets you access channel data via an associated Google+ page. (A YouTube channel connected to a Google+ page can be shared across multiple accounts, which makes Google+ a useful tool for team-based video management.)


Use the Advanced option to specify either a channel or a content owner ID directly.


Only 50 channels are displayed in the Content Owners and Google+ Pages options. Use the advanced option to access other channels.

Was this article helpful?
How can we improve it?
What's new in Data Studio

Learn about new features and recent changes.