Google Analytics connector

Connect Data Studio to a Google Analytics view.

Google Analytics gives you insights into how visitors find and use your website, app, or internet-connected device. The Data Studio Google Analytics connector lets you create a data source that connects to a single Analytics reporting view. This data source gives you access to the same data that is available in custom reports for that view.

You can apply Analytics segments to your Data Studio reports, as well as see whether and how your data is being sampled. See Related resources below for more information.

In this article:

How to connect to Google Analytics

Connecting to Google Analytics requires you to provide an account, property, and view. You must have at least Read & Analyze permission to the reporting view to create a connector for that view.

To display data from multiple views, create a separate data source for each view and add each data source to your report.

To connect

  1. Sign in to Data Studio. After signing in, you'll see the Home page, with the REPORTS tool selected.
  2. On the left, navigate to the DATA SOURCES Home page.
  3. In the bottom right, click Create new report or data source..
  4. Select the Analytics connector.
  5. If prompted to grant Data Studio access to your account, click AUTHORIZE.
  6. Select an account, property, and view
  7. In the upper right, click CONNECT.
    1. The data source fields panel appears.
    2. The data source is now connected to your data set.

Configure the data source

The data source fields panel is where you configure the data source by renaming fields and adding descriptions, adding calculated fields, and changing data types and aggregations. Learn more about working with data source fields.

Control who sees the data

In the upper right of the fields panel, you can change the data source credentials. Credentials control who can see the data provided by this data source.

USING OWNER'S CREDENTIALS lets other people view or create reports that use this data without requiring them to have their own access to the data set.

USING VIEWER'S CREDENTIALS, on the other hand, requires each user of the data source to provide their own credentials to access the data set.

Learn more about data source credentials.

Create a new report from the data source

  1. In the upper right, click CREATE REPORT.
    1. The report editor appears.
  2. Click ADD TO REPORT.
    1. This adds the data source to report.
    2. You can now create charts and controls that get their data from this data source.

New to Data Studio?

Take the Create a report tutorial. Or learn more about the report editor.

What data is available from Google Analytics?

The Google Analytics connector provides access to a sub-set of the dimensions and metrics that are available via the Google Analytics Reporting API. It does not provide access to multi-channel funnels or real-time data. 

The sampling rate for the provided data depends (in part) on the date range: when the range does not include today, the connector returns the highest possible level of precision, with the lowest level of sampling. When the range includes today, the highest level of sampling is applied. 

Google Analytics 360 customers get the same level of processing as available in Google Analytics.

Want to use this data source with different accounts? Try adding a data control.

The data control gives report viewers a way to select the account that provides the data they want to see in a report. This can eliminate the need to create separate reports and data sources for your various accounts. Learn more.

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