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Google Analytics connector

Connect Data Studio to a Google Analytics view.

Google Analytics gives you insights into how visitors find and use your website, app, or internet-connected device. The Data Studio Google Analytics connector lets you create a data source that connects to a single Google Analytics reporting view. This data source gives you access to the same data that is available in custom reports for that view.

In this article:

How to connect to Google Analytics

Connecting to Google Analytics requires you to provide an account, property, and view. A Google Analytics data source can connect to a single Google Analytics view. To display data from multiple views, create a separate data source for each view and add each data source to your report.

Notes

  • You must have at least Read & Analyze permission to the reporting view to create a connector for that view.
  • Currently the Google Analytics connector only provides access to data available in custom reports. It does not provide access to multi-channel funnels or real-time data. However, custom dimensions and metrics are available in Data Studio.
  • The sampling rate for the provided data depends (in part) on the date range: when the range does not include today, the connector returns the highest possible level of precision, with the lowest level of sampling. When the range includes today, the highest level of sampling is applied.
  • Google Analytics 360 (formerly Google Analytics Premium) customers will get the same level of processing as available in Google Analytics.
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