Data set

The underlying system that contains the data on which you want to report.

The data set is where your collected data resides. Usually, this is a system outside of Data Studio. Examples include a specific Google Analytics view, one or more Google Ads manager sub-accounts, a set of Display & Video 360 advertisers, a BigQuery table or query, or a Facebook Ads account.

You can also store data sets on Google servers by uploading CSV files.

To visualize the data in a data set, you create a data source that uses a connector designed for that particular kind of data.

How Data Studio connects to your data

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