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Enhance your organization's website even more with Google Site Search.

Use Promotions to highlight a page in searches

If you have a new and important page on your site, you might want to be able to let your users know about it when they search for a relevant keyword. For example, if you release a new feature on your site, you can create a promotion to bring it to your users' attention.

Turn promotions on or off:

  1. From the control panel, select the search engine you want to edit. 
  2. Click Search features from the menu on the left and then click Promotions.
  3. Click on the slider beside Enable promotions to turn promotions On or Off

Create a promotion:

  1. From the control panel, select the search engine you want to edit. 
  2. Click Search features from the menu on the left and then click Promotions.
  3. Click Add.
  4. In Promoton triggering queries, enter one or more queries you want to display the promotion for.
  5. Check the Regular expression box if your triggering queries use regular expressions. For example:
    • pizza \d{5,5} will match any 5-digit postal code queries, like "pizza 98102"
    • digital\scameras? will match the queries "digital camera" or "digital cameras"
  6. Enter the Promotion title.
  7. Enter the URL for the page you want to promote.
  8. If you want, enter a Promotion description and Thumbnail URL
  9. Set Enable to On
  10. Optionally, you can set a Start date and End date for the promotion.
  11. Click OK.
You can use $q in the promotion URL or title to customize it to the search query. For example, if your promotion title is set to "Postal Code Lookup: $q," a user who searches for 90210 will see "Postal Code Lookup: 90210."