Create an exhibit

Arrange your items into online exhibits and create engaging stories around your content

To get started, click Create new exhibit in the Exhibits page icon Exhibits manager; this will open the exhibit editor.

Next, choose images and videos from your uploaded items, then arrange them into panels and sections, and customize a title page. Add text, audio or video captions, and Google Street View imagery to further engage and inform your viewers.

Check out our tutorial exhibit to see all the curation features in action. 

Vertical and horizontal exhibits

Exhibits can be displayed vertically or horizontally: 

  • Vertical exhibits will appear on one page with the information arranged from top to bottom.
  • Horizontal exhibits will appear as a series of slides that a viewer can scroll through, from left to right.

Choose which display to use using the selection toggle in the top right:   

Expand the sections below for specific instructions on each step:

Choose items
  1. In the items drawer at the bottom of the exhibit editor, click Search for items to create and share exhibits
  2. Find the items you would like to include in your exhibit, and drag and drop them onto the drawer. You can browse your items by using the “refine your search” field or by adding filters in the panel on the left.Drag and drop items to use in your exhibit
  3. Click Back to exhibit once you’ve finished to return to the exhibit editor

To include additional items later, click Save more items in the item drawer in the exhibit editor and repeat the steps above.

Note: To add items quickly, click the + (plus icon) that appears as you hover over the thumbnail image.

Tip: Before choosing items to add to your exhibit, we encourage you to provide rich metadata for them - including title, creator, date, description, physical format, medium - as it will help users to discover and interact with your content

Customize the title page

Before publishing an exhibit you must choose a suitable image as a background for the title page. This is the first part of your exhibit your viewers will see as they browse.

Choose a background image

  1. Drag a suitable image from the items drawer and drop it on the title page; videos are not supported. Add a background image to your title page

Alternatively, add a Street View image as the background

  1. Click the title page to open the title page editor
  2. Click Use Street View photo as background
  3. Follow the same instructions as given in the adding Street View panels section, to find and save a suitable Street View image

After choosing your background, enter a title and description that will provide useful context to viewers of the exhibit. Keep the description short as it will be cut off after a few lines: You will be able to add a section to provide longer introductory text if necessary. 

Click the back arrow on the top left of the title page editor to return to the exhibit editor.

Tip: Try to make the nature of the exhibit clear in the title/subtitle (e.g. “A Walking Tour through the Sculpture Garden” or “A Guide to the Egyptian Galleries” or “Highlights Tour of the Great Hall”).
Add sections

Sections can be used to organize your exhibit into themes.

  1. Add a new section by dragging and dropping an image onto a "Add a new section" space; videos are not supported
  2. Open the section editor by clicking Edit beneath the section
  3. Add a title and a short description
  4. Use the Set Location button at the top of the editor to add a map location to your section. Search for the address of the location you wish to use in the “Enter a query” field.

Content that may be used on a section:

  • Images uploaded as items
  • Street View imagery: click Select a Street View on the "Add a new section" space
  • “Museum View” panoramas: use the Street View navigation controls to move within the panoramas, to feature a particular area (Cultural Institute website partners only)
Tip: A section typically represents the introduction to a small group of related items. Think of each section of the exhibit as a room, gallery, area, or topic you’d like to introduce and explore. For a tour of a physical gallery we recommend using a Street View panorama of the room. Then, add panels for every item within the room.
Add image and video panels

Within your sections, use panels to arrange the items you’ve chosen to include in your exhibit. Each panel can contain a single item only, using one of two layout options.

  1. Add a new panel by dragging and dropping an item onto a "Add a new panel" space
  2. Open the panel editor by clicking Edit beneath the item
  3. Select either a "simple" or "immersive" layout for the panel
With the immersive layout option, if you're exhibit is horizontal you can use the guided zoom feature to lead viewers through the exploration of an item. Click below to see it in action.

Drag and drop panels and sections to reorder them at any time. Click X on the top right corner of a panel or section to delete it.

Note: Panning and zooming in the panel editor will affect the portion of the image seen by viewers of the exhibit. Learn more about using a preset zoom.

Optionally, add Street View panels to provide insights into locations relevant to items in your exhibit.

Add captions

Provide more context or insights for your panels, and develop your storytelling exhibit by adding text or media captions.

  1. Click Text to add a descriptive text caption:
    1. Although we do recommend less than 200 characters for short descriptions, there is no limit to the size of your text caption
    2. In a horizontal exhibit, if the caption exceeds 300 characters, it will automatically reposition to the right side of your panel
    3. Customize the format of your captions with HTML tags
  2. Click Media to add either a video or audio caption: 
    1. Select Video, paste the YouTube URL and click Save
    2. Select Audio and Upload to add a new audio file using a supported file format. You can reuse this file later by clicking Select existing.
Add credits and other details to your exhibit

Credits panel

The last panel in an exhibit is where you can acknowledge individuals and organizations who supported the realization of the exhibition or who helped you with its curation. This credits panel provides a free text space in which you can format the text and add links, using HTML tags.

Exhibit details

Click Details above the exhibit editor to add extra information to the title page of your exhibit:

  • "Exhibit date": pick a date relevant for the exhibit, e.g. when the exhibit is being shown at your institution. Exhibit date is important for search indexing on the Cultural Institute website
  • "Attribution": enter a short text attribution, e.g. the name of the institution working on the exhibit or the artist

Add as many additional details as possible, such as:

  • The location of your exhibit: city, latitude and longitude
  • Item tags: this helps make your exhibit more discoverable on the Cultural Institute website
  • Background image blur: tick the box to disable background image blur on immersive panels
  • Sort order priority: enables you to specify the order of exhibits on your collection page on the Cultural Institute website

About the "Credits panel":

  • Your logo and the logo of any contributing institutions will be automatically included. This is an auto-generated slide that cannot be edited
  • The customized text manually entered in the Credits panel will appear under the logos
Format text in captions and credits

Use HTML tags to format and add text links to text captions and credits:

  1. <i>italic text</i>
  2. <b>bold text</b>
  3. Line breaks: no need to add tags, just hit return to create a line break
  4. <a href="">text links</a>  


To reach a global audience, consider translating your exhibit's title, captions, and section text into other languages.

New exhibits or changes to existing exhibits, will not be visible publicly until the exhibit has been marked as complete.
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