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(CSS) How to fix: Inaccurate price status due to inconsistency between feed and landing page

Your participation in the opportunity to show CSS product pages across Google has either been warned or suspended due to this error

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Why this issue is happening

When someone clicks on your CSS product page on Google, they expect to find the same headline offer price on your CSS landing page and on the respective headline offer landing page.

You received this notification because price mismatches were found between your product data and either your CSS product page or the headline offer landing page.

Some common reasons for price mismatch include:

  • A sale has started or ended but the price in the product data hasn’t been updated.
  • Use of IP detection and dynamically changing prices:
    • Don’t change the price of your product on your landing page based on a user’s location.
    • Don’t change the price based on cookies, browsers, devices, or any other factor.
    • Don’t submit a headline offer that uses these practices.
  • Minimum order quantity and bulk products: If the customer must purchase a minimum number of products, such as 10, list the total price for 10 products. Don’t submit the price for a single product if a minimum number of products is required.
  • Title, description, or image mismatch: Make sure that the product featured in your title, description, and image matches the price you submit. For example, if the product description mentions “an engraved product” and the image features a customized product with an engraving, make sure the price in the product data includes engraving fees.
  • Variant preselection and price ranges: Ensure each variant in the feed has a URL that loads to a pre-populated page of that variant. For example, if you advertise a premium flower bouquet, make sure the price in your product data is for the premium variant and the same premium variant is pre selected or highlighted on your CSS product page and the headline offer landing page.
  • Handling fees: If you have additional logistical fees, rather than bundling them into the price variant, list them on the site as "shipping", "delivery", "handling", "logistics", or "carrier".
  • Membership price: Make sure that any user in the target country can buy the product for the submitted price without paying for a membership. Membership prices are allowed in CSS program opportunities only if the following conditions are met:
    • There's no cost to sign up, and membership is available to everyone with no exceptions.
    • The signup process is straightforward and can be completed on the landing page or during checkout.
    • The discounted price with membership is clearly displayed on the landing page.
  • Discount price: Make sure that any user in the target country can buy the product for the submitted discounted price. Discount prices are allowed in CSS program opportunities only if the following conditions are met:
    • The price after discount, coupons, or vouchers should be available for everyone with no exceptions.
    • The discounted price is clearly displayed on both your CSS product page and the headline offer landing page.

How to fix your issue

Investigate your update process to find what could be causing the problem:

  • Look for a common problem in your product data that could cause these mismatched prices.
  • Make sure you update your CSS product page if the headline offer price is changed.
  • Make sure you update your CSS product page and product data and microdata (if applicable) at the same time.
  • Use CSS API to upload your data. After you address the problem, update the headline offer price [headline_offer_price] attribute in your product data to match your headline offer landing pages.

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