Switch merchant accounts between Comparison Shopping Services

Note: This feature is only available to CSS Center admins.

Before you begin

When you agree with a merchant to place Shopping ads or free listings for them, you have the following options:

  • Create a new Merchant Center account for that merchant in a multi-client account (MCA) that is associated with your CSS.
  • Request to switch the merchant’s existing Merchant Center account from a different CSS to your CSS.

How to switch a merchant account to your CSS

If you decide to switch your merchant’s existing account, you can initiate an account switch by providing the Merchant Center account’s ID when you click “Add a merchant” on the “Overview“ page in CSS Center. You can specify if you want to associate the account directly with your CSS, or place the account under a specific MCA that is associated with your CSS.

Note: You may only initiate an account switch after the merchant has confirmed that they want your CSS to place Shopping ads or free listings for them. A switch request can fail immediately if:
  • No valid Merchant Center account ID is provided.
  • The switch request doesn’t meet all necessary requirements.
    Reasons a switch request may fail include:
    • The account to be switched is a primary CSS MCA.
    • You’ve requested to place an MCA under another MCA.
    • The account to be switched is a marketplace MCA sub-account.
    • The account to be switched is in a grace period for another account switch.
    • The CSS doesn’t have admin access to the MCA under which the account is to be placed.

After you’ve initiated an account switch, admins of the Merchant Center account are notified of your request, and can approve or decline the request in their Merchant Center account. After the switch has been approved by a Merchant Center account admin, the old CSS of that account is notified, and it will take a grace period of up to 14 days for the switch to take place. During the grace period, the merchant can still revert their decision and decide to stay with the old CSS instead. Note that the old CSS can decide to waive the grace period.

You can find the status of account switch requests in the ”Account switches” report in the “Reports” section in CSS Center. Completed switches can be viewed in the ”Account history” report.

Note: Merchant Center users remain on the account during an account switch. If a sub-account is removed from its MCA, users of the MCA can’t access that sub-account. However, if the sub-account has no users, the MCA's admins are added to the sub-account. If the sub-account has no admin users but does have other users, the account switch will fail.

How to switch a merchant account from your CSS

If a merchant decides to work with a different CSS and a Merchant Center admin approves a switch request from that CSS, you will be notified of this switch. The switch will take place following a 14-day grace period after it has been approved by the merchant. Keep in mind that a merchant could still cancel the switch during the grace period, but after that period the switch is final. You can decide to waive or shorten this 14-day grace period for merchants leaving your CSS on the “Business info“ page in CSS Center.

Notifications and steps for account switch

The following table describes the notifications and changes you can expect to see when a merchant account is switched from one CSS to another. (Note that "MSA" refers to the mandatory service announcements that may be sent to account users.)

Action New CSS admin user initiates switch in CSS Center Admin user approves the change in Merchant Center [Grace period] Account switched to new CSS  
MC account Email sent to all admins of the MC account Email sent to all admins of the MC account Account set to switch (pending decline by MC account admin) Email sent to all admins of the MC account  
New CSS account MC account shown as “pending” in CSS Center Email sent to all CSS users opted into MSAs MC account shown as “approved” in CSS Center Email sent to all CSS users opted into MSAs

MC account shown as “completed” in CSS Center

MC account visible in “Merchant accounts” and “Account history”

Current CSS account   Email sent to all CSS users opted into MSAs   Email sent to all CSS users opted into MSAs MC account removed from “Merchant accounts” and shown as “removed” in “Account history”
Was this helpful?
How can we improve it?
Search
Clear search
Close search
Google apps
Main menu
Search Help Center
true
5172632
false
false