Tips for a successful survey

Narrow to your target audience

It's important to define the audience you're interested in. You've already taken steps to do this while defining your goals, but you can craft your questions to home in even further.

Google Surveys 360 offers several custom targeting options to help you ask questions to the perfect audience. To find out more about Surveys 360, contact us.

Example: If you only want answers from pet owners, start with a non-binary screening question like What types of pets do you own, if any? Then ask How many times did you take your pet to the groomer last year?
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