In order to become a Google Surveys publisher, you must have an active AdSense account in good standing, an audience that is ages 18+, and adhere to our publisher policies, although you are not required to place AdSense ads on your site. Your AdSense account is used to receive payment. If you do not have an AdSense account, you can create one here. If you already have an AdSense account, you can find your publisher ID here.
Publishers must meet specific quality standards related to response rates and answer quality/spam to participate. After you sign-up and implement the code, we'll evaluate your site with test surveys for a period of 15 to 30 days. During the evaluation period, your site won't earn any money. If your site successfully meet our quality requirements, you'll be approved and we'll begin serving paid surveys. If not, we may contact you with next steps on how to improve response quality. We do not require any impression commitments, so the arrangement is essentially “at will.” Publishers need to place a snippet of code on the pages on which they want the Google Surveys prompt to show, so you must have the ability to apply code changes to your site or site template.
Publishers may terminate and/or remove the Google Surveys code snippet from their sites at any time. Active Google Surveys publishers are expected to serve impressions within the past 30 days and show a minimum 10% survey completion rate to continue participation in the program.
For more information, please visit our FAQ.