View and export results

Google Consumer Surveys aggregates and analyzes responses from users and presents results in a simple online interface. You can view these results online or export these results in CSV or image format (PNG or PNG with results table).


 

View results

How do I view my survey results?

To view your survey results:

  1. Sign into Google Consumer Surveys.
  2. Click on the survey you want to view on the survey dashboard.
  3. Click on the text of any question to see individual question results.
  4. Click on the inferred demographic segments on the lefthand pane to segment the data by: inferred age, gender, urban density, geography or income.
  5. While your survey will start to collect responses immediately, you'll start seeing results on the data has been processed, which usually happens in a matter of hours.
What are saved views?

Saved views allow you to create specific views of your data and save them so that you can return at any time.

How can I create a saved view?
  1. Sign in to your account at http://www.google.com/insights/consumersurveys/.
  2. Click the survey title.
  3. Click the question that interests you.
  4. Depending on your question type, select the desired report settings on the left hand pane or drag and drop the answers to code your open text results.
  5. Under Saved views on the right, click New.
  6. Create a title for the Saved view and click Save.
Can I share a saved view?

If you’d like to share a Saved view, you can add a survey owner or share the link to that saved view after making your data public. Note that all data will be viewable beyond the Saved view if you make the results public. If you add a survey owner, they will also see Saved views that you create and you will see any that they create.

Export results

How can I export my data?

To export your data:

  1. Sign into Consumer Surveys.
  2. Click on the survey you want to view on the Survey dashboard page.
  3. Click on the text of any question in the Survey Question to see individual question results.
  4. Click on the ​"Export data to Excel" button that causes an Excel file to get sent to the email address you're signed in with.

Note that exported data will only include inferred demographic information on age, gender, and geography.

What data will be included in my CSV export?
  • Time: Date and time in UTC, in the format 2012-11-16 17:22:39.
  • Gender: Inferred gender - Male, Female, or Unknown.
  • Age: Inferred age bucket - 18-24, 25-34, 35-44, 45-54, 44-64, 65+, or Unknown.
  • Geography: Inferred location encoded as a string with [Country]-[Region]-[State]. For example, US-WEST-NM-Albuquerque.
  • Urban density: Inferred urban density - Urban, Suburban, Rural, or Unknown.
  • Income: Inferred income - $0-$24,999, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+, or Unknown.
  • Weight: The weighting applied to this response to match the CPS demographics. For follow-up questions to screener questions, the weight column includes the total weight to match the CPS and an additional weight to match the makeup of the respondents who answered the target answers to the screener question.
  • Screener answer: If you export the CSV for a follow-up question to a screener question, then you will get this column that includes the answer to the screening question.
  • Answer: The respondent’s answer to this question.

For more information on weighting and the GCS methodology, please see this article.