Site targeting

Questions run on sites throughout our publisher network in order to collect the necessary responses. We’ve found that most customers want to target specific sites because they believe the demographics of those sites closely mirror their customers or the audience they are interested in. Instead, you can select a custom audience across sites by specifying the demographics (e.g., inferred age, gender, income) you are interested in or use a screening question to get at niche audiences (e.g., people who shop at specialty food stores or dog owners).