Overview of pricing
Google Consumer Surveys are priced on a price per completed response basis, with the cost for each response based on the audience you want to reach. Below we've outlined the price per completed response for different types of surveys that do not include screening questions. Please note that the respondent must complete all questions in a survey for the response to be considered complete.
|Survey type||1 question survey||2-10 question survey|
|General population targeting, no screening questions||¢10 per completed response||$1.00 per completed response|
|Age, gender, location targeting, no screening questions||¢15 per completed response||$1.50 per completed response|
|Android audience panels, no screening questions||¢30 per completed response||$3.00 per completed response|
If your survey includes screening questions, the price per completed response will be custom. We determine this price based on a short audience test. Prices for surveys with screening questions start at a minimum of $3.00 per completed response and vary based on length of survey (10 question maximum), target audience, and incidence rate (minimum of 5%).
The number of responses you should purchase depends on how confident you want to be in your results. A top-line margin of error of 10% or more is acceptable for some business decisions, but others require more accuracy. For general internet audience questions, we recommend 1,500 responses to ensure that top-line results will be within a 3-5% margin of error and that results segmented by one or two dimensions (e.g. age, gender, etc.) will be within a 10% margin of error. The number of responses recommended in order to receive statistically significant responses can be different for targeted surveys to a custom audience.
For surveys with screening questions, please note that there is a minimum purchase of 100 responses.