Google Consumer Surveys is priced per complete survey response, with the cost for each response based on the audience you want to reach. Please visit our Pricing page for the most to up to date information. The respondent must complete all questions in a survey for the response number to count.

General population
  • Target a representative sample of the Internet population
Inferred demographic targeting
  • Target a subpopulation using inferred demographic data
    • Gender
    • Age
    • Geographic region
Custom audience
  • Target a specific population like dog owners, moms, or golfers using a screening question (e.g. "Do you own a dog?”)
  • Please note that a response is when the respondent answers the screening question and a follow up question.

You can prepay for your responses online through Google Wallet using a credit or debit card.


*The number of responses you should purchase depends on how confident you want to be in your results. A top-line margin of error of 10% or more is acceptable for some business decisions, but others require more accuracy. For general internet audience questions, we recommend 1,500 responses to ensure that top-line results will be within a 3-5% margin of error and that results segmented by one or two dimensions (e.g. age, gender, etc.) will be within a 10% margin of error. The number of responses recommended in order to receive statistically significant responses can be different for targeted surveys to a custom audience.