Marketo Engage cloud app

Using the SAML 2.0 standard, you can configure single sign-on (SSO) for a number of cloud apps. After you set up SSO, your users can use their Google Workspace credentials to sign in to an app using SSO.

Use SAML to set up SSO for Marketo Engage

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You must be signed in as a super administrator for this task.

Step 1: Set up Google as a SAML identity provider

 

1. Sign in with a super administrator account to the Google Admin console.

   If you aren’t using a super administrator account, you can’t complete these steps.

2. Go to Menu  Apps > Web and mobile apps.
3. Click Add appSearch for apps.
4. For Enter app name, enter Marketo (former name of Marketo Engage).
5. In the search results, point to Marketo and click Select.
6. In the Google Identity Provider details window, for Option 2: Copy the SSO URL, entity ID, and certificate:
   1. Next to Entity ID, click Copy  and save the entity ID.
   2. Next to Certificate, click Copy  and save the certificate.
      You need these details to complete the setup in Marketo Engage.
7. Click Continue.
8. On the Service provider details page:

   1. For ACS URL, replace munchkin-account-id with the Munchkin ID for your Marketo instance.
      Tip: Refer to your Marketo documentation for help finding your Munchkin ID.

   2. For Name ID Format, select Email.
9. Click Continue.
10. (Optional) To map Google directory attributes to the corresponding app attributes, in the Attribute Mapping window:

    1. Click Add Mapping.
    2. Click Select fieldselect a Google directory attribute.
    3. For App attributes, enter the corresponding app attribute.
11. (Optional) To enter group names that are relevant for this app:

    1. For Group membership (optional), click Search for a group, enter one or more letters of the group name, and select the group name.
    2. Add additional groups as needed (maximum of 75 groups).
    3. For App attribute, enter the corresponding groups attribute name of the service provider.

    Regardless of how many group names you enter, the SAML response includes only groups that a user is a member of (directly or indirectly). For more information, go to About group membership mapping.

12. Click Finish.

Step 2: Set up Marketo Engage as a SAML 2.0 service provider

1. Open an Incognito browser window, go to the Marketo Engage sign-in page, and sign in with your Marketo Engage administrator account.
2. Go to Admin and click Single Sign-On.
3. In the SAML Settings section, click Edit.
4. Complete the following fields.
   1. In the SAML Single Sign On field, select Enabled.
   2. In the Issuer ID field, paste the entity ID that you copied in Step 1.
   3. In the Entity ID field, enter http://saml.marketo.com/sp.
   4. In the User ID Location field, select Name identifier element of Subject.
   5. In the Identity Provider Certificate field, click Browse, and then select and upload the X.509 certificate file that you copied in Step 1.
5. Click Save.
6. In the Redirect Pages section, click Edit.
7. Enter the following values:
   1. In the Logout URL field, enter https://www.google.com/accounts/logout.

   2. In the Error URL field, enter a URL.
      Any URL is acceptable. The suggested URL is https://myaccount.google.com/.

8. Click Save.

 

Step 3: Turn on app for users

Before you begin: To turn a service on or off for certain users, put their accounts in an organizational unit (to control access by department) or add them to an access group (to allow access for users across or within departments).

1. Sign in with a super administrator account to the Google Admin console.

   If you aren’t using a super administrator account, you can’t complete these steps.

2. Go to Menu  Apps > Web and mobile apps.
3. Click Marketo.
4. Click User access.

5. To turn a service on or off for everyone in your organization, click On for everyone or Off for everyone, and then click Save.

6. (Optional) To turn a service on or off for an organizational unit:

   1. At the left, select the organizational unit.
   2. To change the Service status, select On or Off.
   3. Choose one:
      • If the Service status is set to Inherited and you want to keep the updated setting, even if the parent setting changes, click Override.
      • If the Service status is set to Overridden, either click Inherit to revert to the same setting as its parent, or click Save to keep the new setting, even if the parent setting changes.
        Learn more about organizational structure.
7. (Optional) To turn on a service for a set of users across or within organizational units, select an access group. For details, go to Use groups to customize service access.
8. Ensure that your Marketo Engage user account email domains match the primary domain of your organization’s managed Google Account.

Step 4: Verify SSO is working

Marketo Engage only supports identity provider-initiated SSO. 

Verify identity provider-initiated SSO

1. Sign in with a super administrator account to the Google Admin console.

   If you aren’t using a super administrator account, you can’t complete these steps.

2. Go to Menu  Apps > Web and mobile apps.
3. Click Marketo.
4. In the Marketo section, click Test SAML Login.

   The app should open in a separate tab. If it doesn’t, troubleshoot the error message and try again. For details on troubleshooting, go to SAML app error messages.

After your credentials are authenticated, the app should open.

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