Marketo cloud application

You must be signed in as a super administrator for this task.

Using Security Assertion Markup Language (SAML), your users can use their Google Cloud credentials to sign in to enterprise-cloud applications.

Set up SSO via SAML for Marketo

Here's how to set up SSO via SAML for the Marketo application.

Step 1: Set up Google as a SAML identity provider (IdP)

1. Sign in to your Google Admin console.

   Sign in using an account with super administrator privileges (does not end in @gmail.com).

2. In the Admin console, go to Menu  AppsWeb and mobile apps.
3. Click Add appSearch for apps.
4. Enter Marketo in the search field.
5. In the search results, hover over the Marketo SAML app and click Select.
6. On the Google Identity Provider details page:
   • Copy and save the Entity ID.
   • Download the Certificate.
7. Click Continue.
8. On the Service provider details page:
   1. Edit the default ACS URL, replacing {munchkin-account-id} with the Munchkin ID for your Marketo instance.

      Tip: see Marketo documentation for how to find your Munchkin ID.

   2. For Name ID Format, choose Email.
9. Click Continue.
10. (Optional) On the Attribute Mapping page, map Google directory attributes to corresponding application attributes:

    1. Click Add Mapping.
    2. Click the Select field menu and select a Google directory attribute.
    3. Enter the corresponding application attribute under App attributes.
11. (Optional) To enter group names that are relevant for this app:

    1. For Group membership (optional), click Search for a group, enter one or more letters of the group name, and select the group name.
    2. Add additional groups as needed (maximum of 75 groups).
    3. For App attribute, enter the service provider’s corresponding groups attribute name.

    Regardless of how many group names you enter, the SAML response will include only groups that a user is a member of (directly or indirectly). For more information, go to About group membership mapping.

12. On the Attribute mapping page, click Finish.

Step 2: Set up Marketo as a SAML 2.0 service provider (SP)

1. Open a new browser tab and sign into Marketo with your administrator account.
2. Go to Admin and click Single Sign-On.
3. In the SAML Settings section, click Edit.
4. Enter the following information:
   • SAML Single Sign-On:  Set to Enabled.
   • Issuer ID:  Enter the Entity ID you copied from Google in Step 1 above.
   • Entity ID: http://saml.marketo.com/sp
   • User ID Location: Choose In Name identifier element of Subject.
   • Identity Provider Certificate: Click Browse, then select and upload the X.509 certificate file you downloaded in Step 1 above.
5. Click Save.
6. In the Redirect Pages section, click Edit.
7. Enter the following values:
   • Logout URL: https://www.google.com/accounts/logout
   • Error URL: Any URL is acceptable. Suggested URL: https://myaccount.google.com/
8. Click Save.

 

Step 3: Enable the Marketo app

1. Sign in to your Google Admin console.

   Sign in using an account with super administrator privileges (does not end in @gmail.com).

2. In the Admin console, go to Menu  AppsWeb and mobile apps.
3. Select Marketo.
4. Click User access.

5. To turn a service on or off for everyone in your organization, click On for everyone or Off for everyone, and then click Save.

6. (Optional) To turn a service on or off for an organizational unit:

   1. At the left, select the organizational unit.
   2. To change the Service status, select On or Off.
   3. Choose one:
      • If the Service status is set to Inherited and you want to keep the updated setting, even if the parent setting changes, click Override.
      • If the Service status is set to Overridden, either click Inherit to revert to the same setting as its parent, or click Save to keep the new setting, even if the parent setting changes.
        Note: Learn more about organizational structure.
7. To turn on a service for a set of users across or within organizational units, select an access group. For details, go to Use groups to customize service access.
8. Ensure that your Marketo user account email IDs match those in the domain for your Google service.

Step 4: Verify that the SSO is working

Note: Marketo only supports IdP initiated SSO. You can’t use SSO if you sign in directly to Marketo.

1. Sign in to your Google Admin console.

   Sign in using an account with super administrator privileges (does not end in @gmail.com).

2. In the Admin console, go to Menu  AppsWeb and mobile apps.
3. Select Marketo.
4. At the top left, click Test SAML login. 

   Marketo should open in a separate tab. If it doesn’t, use the information in the resulting SAML error messages to update your IdP and SP settings as needed, then retest SAML login.

You should be automatically redirected to your Marketo account.

Tip: Once you've verified that SSO is working normally, for enhanced security you can also configure Marketo to restrict user login to SSO only.

 

_{Google, Google Workspace, and related marks and logos are trademarks of Google LLC. All other company and product names are trademarks of the companies with which they are associated.}