Marketo cloud application

You must be signed in as a super administrator for this task.

Using Security Assertion Markup Language (SAML), your users can use their Google Cloud credentials to sign in to enterprise-cloud applications.

Set up SSO via SAML for Marketo

Here's how to set up SSO via SAML for the Marketo® application.

Step 1: Set up Google as a SAML identity provider (IdP)
  1. Sign in to your Google Admin console.

    Sign in using an account with super administrator privileges (does not end in

  2. From the Admin console Home page, go to Appsand thenSAML apps.
  3. Click Add at bottom right.
  4. Locate and click Marketo in the application list.
  5. On the Google IDP Information page:
    • Copy and save the Entity ID.
    • Download the Certificate.
  6. Click Next.

    The Basic information window shows the Application name and Description seen by users.

  7. Click Next.
  8. On the Service Provider Details page:
    1. Edit the default ACS URL, replacing {munchkin-account-id} with the Munchkin ID for your Marketo instance.

      Tip: see Marketo documentation for how to find your Munchkin ID.

    2. For Name ID Format, choose Email.
  9. Click Next.
  10. Click Finish.
  11. Click OK.

Step 2: Set up Marketo as a SAML 2.0 service provider (SP)

  1. Open a new browser tab and sign into Marketo with your administrator account.
  2. Go to Admin and click Single Sign-On.
  3. In the SAML Settings section, click Edit.
  4. Enter the following information:
    • SAML Single Sign-On:  Set to Enabled.
    • Issuer ID:  Enter the Entity ID you copied from Google in Step 1 above.
    • Entity ID:
    • User ID Location: Choose In Name identifier element of Subject.
    • Identity Provider Certificate: Click Browse, then select and upload the X.509 certificate file you downloaded in Step 1 above.
  5. Click Save.
  6. In the Redirect Pages section, click Edit.
  7. Enter the following values:
    • Logout URL:
    • Error URL: Any URL is acceptable. Suggested URL:
  8. Click Save.


Step 3: Enable the Marketo app
  1. Sign in to your Google Admin console.

    Sign in using your administrator account (does not end in

  2. From the Admin console Home page, go to Appsand thenSAML apps.
  3. Select Marketo.
  4. At the top right of the gray box, click Edit Service .

  5. To turn on or off a service for everyone in your organization, click On for everyone or Off for everyone, and then click Save.

  6. To turn on or off a service only for users in an organizational unit:

    1. At the left, select the organizational unit.
    2. Select On or Off.
    3. To keep the service turned on or off even when the service is turned on or off for the parent organizational unit, click Override.
    4. If the organization's status is already Overridden, choose an option:
      • Inherit—Reverts to the same setting as its parent.
      • Save—Saves your new setting (even if the parent setting changes).

    Learn more about organizational structure.

  7. (Optional) Turn on the service for a group of users.
    Use access groups to turn on a service for specific users within or across your organizational units. Learn more

  8. Ensure that your Marketo user account email IDs match those in the domain for your Google service.
Step 4: Verify that the SSO is working
  1. Sign in to your Google account.
  2. Click the App Launcher  and then More, and click Marketo.
  3. On the Marketo Single sign-on page, click Continue.

You should be automatically redirected to your Marketo account.

Tip: Once you've verified that SSO is working normally, for enhanced security you can also configure Marketo to restrict user login to SSO only.

Was this helpful?
How can we improve it?