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International Support

Google currently has offices in the United States, United Kingdom, and Germany, which influences the level of Feed Management support provided for each country (as detailed below). Support is more extensive in countries where Google has a physical presence and language expertise, but some level of support is offered in 20+ countries to allow retailers to easily expand their global reach.

This list may change from time to time as our international presence and tools expand.

  Group A Group B Group C
Countries Germany, United Kingdom, United States Australia, Austria, Canada, India, Switzerland Belgium, Brazil, Czech Republic, Denmark, France, Italy, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Turkey
In-Country Support Yes No
(Support is available from U.S., U.K., or Germany)
No
(Support is available from U.S., U.K., or Germany)
In-Language Support Yes Yes
(English for Australia, Canada and India; German for Austria and Switzerland)
No
(Except for English, or German-speaking countries)
Non-Google Feeds (affiliate networks, remarketing, etc.) Yes, for selected partners No No
Available as Standalone Service Yes No, only available as an add-on to services provided in a Group A country. No, only available as an add-on to services provided in a Group A country.
Localized Reports English only English only English only
Prohibited Products Proactive and reactive detection; automated removal Reactive detection; automated removal Reactive detection; automated removal
Categorization Automated product-level categorization Automated category-level categorization if retailer categories are provided in English, or German Automated category-level categorization if retailer categories are provided in English, or German
Content Optimization Automated retailer-specific customization rules Automated retailer-specific customization rules Limited set of best practices rules due to limited language support

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