Track traffic with Google Analytics

With the help of Google Analytics, you can track and measure traffic to your extension's or app's details page in the Chrome Web Store. For more details on using Google Analytics, see the Getting Started Guide in the Google Analytics Help Center.

Set up Google Analytics for your item's details page

  1. Sign in to Google Analytics at
  2. Create a new account for your item's details page. On the Overview page, click the "My Analytics Accounts" menu on the top-right corner of the page and select Create New Account.

    Although it's possible to simply create a new profile within an existing account, we recommend creating a new account so that the data for your details page isn't impacted by the data from your other websites.

  3. Once your account is created, click its name on the Overview page. Find its Google Analytics Profile ID next to the URL for your details page. The ID looks something like this: UA-123123-1
  4. Sign in to the Web Store's Developer Dashboard.
  5. Find the item you'd like to track and click Edit.
  6. On the following page, find the "Google Analytics ID" field and paste your Profile ID into this field.
  7. Click Publish changes.

Once you save your changes, it'll take up to 24 hours for data to appear in your Analytics account. If you're unable to see any data, even after 24 hours, see troubleshooting information from the Google Analytics Help Center.

Access Google Analytics reports

  1. Sign in to Google Analytics at
  2. On the Overview page, click the account you created for your details page.
  3. If you have multiple profiles in this account, click View report next to the appropriate profile.

For more information about the types of reports available in Google Analytics, please visit the Google Analytics Help Center.