In eligible regions, Chrome’s opt-out request setting lets you send a request to sites regarding their use of your data.
How it works
When you turn on the setting, Chrome sends an opt-out request to sites. You may see this type of request referred to by other names, such as global privacy control or opt-out preference signal.
Sites determine how to respond: The sites you visit, including Google, determine how to respond to opt-out requests. Depending on the laws in your region, sites may respond by limiting the sale and sharing of your data, or by limiting the use of your data for personalized ads.
Different from “Do Not Track”: The opt-out requests described in this article are different from “Do Not Track” requests, which are managed by a separate setting.
Availability
The setting is available when you reside in an eligible region.
In some cases, it is possible that you reside in an eligible region but the setting is unavailable. This could happen for a few reasons, including:
- You use a virtual private network (VPN) or other technology that masks your IP address, making it appear that you are located in a different region.
- You use Chrome primarily in a location other than where you live. For example, you use Chrome for work and your workplace is in a different region than your residence.
- You recently relocated and the region associated with your Google Account has not yet updated. Learn more about how your Google Account region is determined.
Residency is assessed for each Chrome profile. If you have multiple profiles that you use in different locations, Chrome may assign them different regions.
Eligible region(s): California
Turn on your opt-out setting
Important: Chrome is currently rolling this feature out, it may not be available to all users yet.
- On your computer, open Chrome.
- At the top right, select More
Settings
- Select Third-party cookies & site data.
- Under “Site requests,” turn on Send an opt-out request to sites regarding use of your data.
Settings