Manage your ad privacy in Chrome

To keep you safe and protect your privacy while you browse, Chrome has ad privacy features that give you more control over how advertisers can personalize and choose which ads to show you.

Your topics of interest are noted by Chrome and are based on your recent browsing history. Sites can also store info with Chrome about your interests. As you keep browsing, Chrome may be asked to share stored info about ad topics or site-suggested ads to help give you a more personalized ad experience. To measure the performance of ads, limited types of data can be shared among sites and apps.

You can opt out of these features in your Chrome settings anytime. Whether an ad you see is personalized depends on these settings, your cookie settings, and if the site you view personalizes ads.

Edit ad privacy settings

  1. On your device, open Chrome.
  2. At the top right, select More and then Settings.
  3. Select Privacy and security and then Ad privacy.
  4. Select the ad feature you’d like to turn on or off.

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