Customized Chrome Web Store for enterprises

For administrators of managed users who are signed in to Chrome Web Store on ChromeOS devices or Chrome browser for Windows, Mac, and Linux.

As an admin, you can use the Google Admin console to customize the Chrome Web Store for your managed users and browsers.

What your users see

When managed users sign in to the Chrome Web Store using their Google Account, they'll see a version of the store that's managed by their admin.

From Chrome version 131, users begin to notice some changes. For example, in the store search results, users see new tags for items that you block as well as a new filter for private items. In addition, users can find your organization's private and recommended items on the Extensions page only.

1 Organization's name or logo
2 Store navigation
3 Categories
4 Homepage banner
5 Announcement message
6 Curated extension previews

Customize Chrome Web Store

As an admin, you can block or allow extension items, add your organization's private extension, and choose which extensions you want to recommend. You can also add your company name and logo, a homepage banner, and custom messages.

Note: From Chrome 141, admins can configure Chrome Web Store settings at the machine level for managed browsers, without the need for users to sign in.

For managed signed-in users and browsers, you can display the following items on the Extensions page of the Chrome Web Store:

  • Private—Displays all extensions that are available for users in your organization. For more information about private extensions, see Private Chrome Web Store for your organization.
  • Recommended by your organization—Displays recommended extensions for your managed users and browsers, based on the organizational units and groups where they belong.
  • More extensions—Displays only when you choose to block all extensions and managed allowlists. In this case, the collection only shows the allowlisted items.
  • Your Productivity Toolkit—A list of extension items that are available in the Productivity category. This category only displays if there are no recommended, private, or allowlisted items.

Manage private extensions

Domain-restricted private extensions

In the Chrome Web Store, enterprise developers can publish private extensions exclusively for their own organization. These extensions are visible and available for installation only by users within your organization, remaining hidden from everyone else.

For details about how you can use the Admin console to let developers publish domain-restricted private extensions on the Chrome Web Store, read about the Chrome Web Store permissions setting.

Third-party private extensions

You can allow third-party developers to publish extensions privately to your organization’s Chrome Web Store. For details about how developers deploy domain-published extensions, go to developer documentation.

The approvals process begins when a third-party developer sends you an approval link, similar to chrome.google.com/webstore/devconsole/{pubId}/approvefororganizationpublishing. Visit the link to review details about the third-party developer’s publisher account, including their name, contact email, trader disclosure, and link to its Chrome Web Store publisher page if it has any existing items.

After confirming that the details on the Approve for Organization Publishing page match your records, you can approve the third-party developer in one of 2 ways:

  • Click Approve on the initial dialog.
  • Turn on Allow this publisher to publish extensions privately to your organization on the approval page and click Save changes.

Note: You can revoke access at any time by returning to the same approval link.

After you’ve approved a third-party developer, they can publish private extensions to your organization’s Chrome Web Store. In your Admin console, you should ensure that these private extensions are allowlisted so that users can view and install them from the Private collection in their Chrome Web Store.

Configure settings

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  1. Sign in with an administrator account to the Google Admin console.

    If you aren’t using an administrator account, you can’t access the Admin console.

  2. Go to Menu and then Devices > Chrome > Apps & extensions > User app settings.

    If you signed up for Chrome Enterprise Core, go to Menu and then Chrome browser > Apps & extensions > Settings.

  3. To apply the setting to all users, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  4. Go to Chrome Web Store settings.
  5. Click Org name & logo.
  6. Select Customize org name and logo.
  7. Add your organization’s name and logo. Images should be in .png format with a resolution of 184 by 44 pixels.
  8. Click Save.

Note: If you leave fields blank, the default values apply.

Add a homepage banner
  1. Sign in with an administrator account to the Google Admin console.

    If you aren’t using an administrator account, you can’t access the Admin console.

  2. Go to Menu and then Devices > Chrome > Apps & extensions > User app settings.

    If you signed up for Chrome Enterprise Core, go to Menu and then Chrome browser > Apps & extensions > Settings.

  3. To apply the setting to all users, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  4. Go to Chrome Web Store settings.
  5. Click Homepage banner.
  6. Select Customize homepage banner.
  7. Use the default banner, add a custom banner, or none at all. For the custom banner, you can add your own image, change the background color of the banner, and add a custom header and subheader. Images should be in png. format with a resolution of 830 by 460 pixels.
  8. Click Save.
Add an announcement message
  1. Sign in with an administrator account to the Google Admin console.

    If you aren’t using an administrator account, you can’t access the Admin console.

  2. Go to Menu and then Devices > Chrome > Apps & extensions > User app settings.

    If you signed up for Chrome Enterprise Core, go to Menu and then Chrome browser > Apps & extensions > Settings.

  3. To apply the setting to all users, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  4. Go to Chrome Web Store settings.
  5. Click Announcement.
  6. Select Add announcement on Web Store.
  7. Add a custom message on your store for announcements or extra guidance. This message displays on the Chrome Web Store Discover and Extensions pages.
  8. (Optional) Add a link with custom text to your banner. For example, add a link with the text Learn More to guide users to accessing additional information.
  9. Click Save.
Customize the store navigation and category display
  1. Sign in with an administrator account to the Google Admin console.

    If you aren’t using an administrator account, you can’t access the Admin console.

  2. Go to Menu and then Devices > Chrome > Apps & extensions > User app settings.

    If you signed up for Chrome Enterprise Core, go to Menu and then Chrome browser > Apps & extensions > Settings.

  3. To apply the setting to all users, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  4. Go to Chrome Web Store settings.
  5. Click Pages & content.
  6. Select Customize Web Store pages and content to configure the following:
    • Discover page display—Choose to show or hide the Discover page on your store. This is the end-user Homepage and is curated for their needs; it can’t be customized for your organization.
    • Extensions page previews—Add a preview and quick access to recommended or private extensions. Choose which extension previews you'd like to highlight at the top of the Extensions page.
    • Extensions page categories—Choose what you’d like to display for the categories on the Extensions page: Productivity, Lifestyle, and Make Chrome Yours. By default, all categories show on the Chrome Web Store, and you can choose to hide extension categories such as Just for Fun. Any extensions in hidden categories are still searchable on the store.
  7. Click Save.
Configure recommended extensions and add spotlight items

You can configure recommended extensions for your organization in the Chrome Web Store and choose to feature 4 of these on the Extensions page.

  1. Sign in with an administrator account to the Google Admin console.

    If you aren’t using an administrator account, you can’t access the Admin console.

  2. Go to Menu and then Devices > Chrome > Apps & extensions > Users & browsers.

    If you signed up for Chrome Enterprise Core, go to Menu and then Chrome browser > Apps & extensions > Users & browsers.

  3. (Users only) To apply the setting to a group, do the following:
    1. Select Groups.
    2. Select the group to which you want to apply the setting.
  4. To apply the setting to all users, leave the top organizational unit selected. Otherwise, select a child organizational unit.
  5. Click the extension you want to set as recommended.
  6. On the right, go to Chrome Web Store options and turn on the following:
    1. Include in Chrome Web Store Recommended—Displays recommended extensions on the Extensions page of the Chrome Web Store for your organization.
    2. Spotlight in Chrome Web Store Recommended—Displays 4 of the recommended extensions that you choose to feature on the Extensions page of the Chrome Web Store for your organization.
  7. Click Save.

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