Pricing changes for Google Workspace

Google is making the following changes for Google Workspace customers with Business and Enterprise editions:

  • We stopped selling the Gemini for Google Workspace add-ons in January 2025, and we added AI features to Google Workspace Business and Enterprise editions.
  • Price changes for existing subscriptions with more than 10 user licenses took effect starting March 17, 2025.
  • Price changes for existing subscriptions with 1-10 user licenses will take effect starting July 7, 2025. 

What will happen to Gemini add-on subscriptions?

If you previously purchased a Gemini for Workspace add-on, you will continue to have access to the add-on’s features, but we stopped charging for the add-on subscription in January 2025. 

As a result of the addition of AI features directly in Google Workspace Business and Enterprise plans, we made changes to your existing Gemini order in January 2025. These changes include:

  • You are no longer being charged for the add-on add-ons after January 31, 2025. You may receive a $0 invoice depending on your billing setup.
  • Prepaid contracts were credited and prorated. If you have prepaid for your Gemini for Workspace subscription, we credited and  prorated the credit as of February 1, 2025. Credits will be automatically applied to future Google Workspace and Google Cloud invoices.
  • No longer renewing paid Gemini for Workspace add-on orders. The Gemini for Workspace add-ons are no longer available for purchase or renewal.
  • Converting Gemini for Workspace add-on online annual plans to flexible plans. In order to ensure you will no longer be charged for the Gemini for Workspace add-on, we switched your online subscription to a $0 monthly flexible plan subscription after January 31, 2025.
  • Cancelling Gemini for Workspace add-on offline orders. This means you will no longer be charged for Gemini for Workspace after January 31, 2025.  Your Gemini for Google Workspace add-on subscription will be removed at your contract end date.

We’ll be in touch in the coming months with next steps to transition off of your Gemini for Workspace add-on. 

If you purchased your Gemini for Google Workspace licenses through a reseller, contact them to find out how this transition will affect your subscription fees.

Which AI features are coming to Google Workspace editions?

  Business Starter Business Standard Business Plus Enterprise Starter Enterprise Standard Enterprise Plus
Gmail*
Help me write
Side panel
Contextual smart replies
Google Chat
Side panel    
Summarize conversations    
Automatic translation    
Google Meet
Take notes for me    
Studio sound, studio look, and studio lighting    
Watermarking      
Adaptive audio    
Translated captions    
Generate a background    
Google Docs
Side panel    
Help me write    
Help me create an image    
Summarize a document    
Google Sheets
Side panel    
Enhanced smart fill    
Google Slides
Side panel    
Help me create an image    
Remove image backgrounds    
Google Vids
Full access to AI features ✔* ✔*
Google Drive
Side panel    
Analyze PDFs    
Gemini app

Access

Access to  features & models with enterprise-grade security & privacy Expanded access to features & models with enterprise-grade security & privacy Access to  features & models with enterprise-grade security & privacy Expanded access to features & models with enterprise-grade security & privacy

2.5 Pro

Limited access Expanded access Limited access Expanded access
2.5 Flash General access General access General access General access
Audio Overviews Limited access Expanded access Limited access Expanded access
Connect to Google Workspace apps* General access General access General access General access
Connect to GitHub & upload code folders   General access   General access
Deep research Limited access using Gemini 2.5 Flash Expanded access using Gemini 2.5 Pro & 2.5 Flash Limited access using Gemini 2.5 Flash Expanded access using Gemini 2.5 Pro & 2.5 Flash
Scheduled actions   General access   General access
General availability features  General access General access General access General access
Context window 32 thousand 1 million 32 thousand 1 million
Audio Overviews Limited access Expanded access Limited access Expanded access
NotebookLM
Higher limits Basic access

5x more Audio Overviews, notebooks, queries, and sources per notebook.

Sharing a notebook does not change limits for any collaborator.

Basic access

5x more Audio Overviews, notebooks, queries, and sources per notebook.

Sharing a notebook does not change limits for any collaborator.

Premium features   Chat customization, advanced sharing, and notebook analytics   Chat customization, advanced sharing, and notebook analytics
Security
AI classification in Drive          

* Feature is unavailable to customers who have email-verified accounts.
** Users will have full access to generative AI features in Google Vids for a limited time, at least through May 31, 2026. 
† Features available to all Gemini App users like Canvas, Gems, file upload,  image generation, Live, and more

Which products are affected, and what are the new prices?

The following Google Workspace editions will have updated subscription pricing starting March 17, 2025:

  • Business Starter
  • Business Standard
  • Business Plus
  • Enterprise Starter
  • Enterprise Standard
  • Enterprise Plus

To review the updated pricing, go to Google Workspace SKU and Pricing Guide on Partner Advantage.

Timing of subscription price changes

Price changes for existing Google Workspace subscriptions with between 1 and 10 user licenses will begin no sooner than July 7, 2025. Price changes for existing subscriptions with more than 10 user licenses took effect starting March 17, 2025. 

Price updates for any new subscriptions took effect January 16, 2025, including subscription downgrades, upgrades, and plan type changes.

If you have an Annual/Fixed-Term plan, your subscription price will be automatically updated to the latest pricing no sooner than July 7, 2025, or on your next subscription renewal date (whichever is later).

Switch from Flexible to Annual Plan

If your customer has a subscription on the Flexible Plan, they may want to consider switching their subscription to the Annual/Fixed-Term plan for the lowest monthly per-user price

Google Workspace pricing questions

Below are some common questions about the pricing updates.

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How will I be notified of the changes to my customers’ subscription?

We'll notify you by email at least 30 days before your customers’ price changes. If a customer has more than one subscription, the notifications might occur at different times.

Will my customer’s subscription price increase if they have a commitment plan or pay in a non-USD currency?

Yes. Google Workspace product subscriptions in all payment currencies and plan types will be subject to applicable price increases starting on the following dates:

  • March 17, 2025 for accounts with more than 10 user licenses.
  • July 7, 2025 for accounts with 1-10 user licenses.
Can customers add users without switching to the new price?

With these updates, the subscription price for additional users will depend on plan type and when you add more users. 

If your customer has an existing Annual/Fixed-Term Plan, these changes will not impact your customers’ contract pricing until the next subscription renewal from the following dates:

  • March 17, 2025: Subscriptions greater than 10 user licenses
  • July 14, 2025: Subscriptions with 1 to 10 user licenses

If your customer has a Flexible Plan, after the customer's subscription prices have been updated, any additional user licenses purchased will be subject to the updated pricing.

What if my customer currently has a discount applied to their subscription; will their price increase?

Pricing adjustments are applicable to new and existing customers with one of the above product subscriptions, after any applicable discount period ends.

The price of my customer’s Flexible Plan subscription changed in the middle of the month; how will I be billed?

The total monthly charge for a Google Workspace subscription depends on the Google Workspace edition, billing plan, number of users or licenses, and subscription price. 

If your customer’s subscription price is adjusted in the middle of a month, the price of their subscription will be prorated based on the number of days at the previous vs. updated subscription price.

If your customer has an existing Annual/Fixed-term plan, price changes will not impact their current contract or any renewal event before March 17, 2025.

With the Flexible Plan, you pay for as many users as you have each month and can add and remove users at any time. If you add or remove users during any month, we prorate your payments. For example,  you add a user on April 1 and delete them on April 15, we charge you for only half a month of service.

Suspended users are charged at the same rate as active users.

Where can I get more information about the Google Workspace pricing updates?

Refer to additional information on Partner Advantage, including updated list prices by SKU and how to answer questions from customers.

Who can I contact if I have questions?

If you have any questions not answered in the information above, contact your Google partner manager or the Partner Support Desk.

What if I have a custom edition of Google Workspace?

Generative AI features are not included in custom editions of Google Workspace, which are subject to terms restricting usage, functionality, or both. Examples of custom editions include Deskless GSE or Google Workspace Enterprise Essentials (Data Region Edition).

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