Create an Account

In order to use Google Catalogs Center you must first sign up for an account with Google Catalogs.

If you already have an account with Google Catalogs:

  1. Sign in to Merchant Center.
  2. Click on Catalogs tab on the left side navigation.
  3. If you receive an error, you are likely not signed in with the email you provided to set up your Google Catalogs account.

If you don’t have a Google Catalogs account, but you’ve been reached out to/approved by the Google Catalog Editorial and/or Partnerships Team:

  1. Sign in to your Merchant Center Account (If you don’t have a Merchant Center Account, follow the instructions here to create your account and setup a data feed).
  2. Record your Account ID number.
  3. Select the email alias you want to use for Catalogs Center. You can choose one of the following:
    • For access within 24 hours, use your current Merchant Center sign in email.
    • Create a new internal alias account solely for Catalogs use (e.g. This option is recommended if multiple people on your team will need to access the Catalogs Center. Make sure to register this email alias as a Google Account.
  4. Email us at and include the email alias you want to use for Catalogs Center and your Merchant Center Account ID.
  5. Wait until your receive a confirmation email from us. This will take up to 24 hours.

If you don’t have a Google Catalogs account, and you’d like to have the Google Catalogs Editorial Team review your catalog for inclusion in Google Catalogs:

  1. Go to the Google Catalogs Partner Inquiry Form.
  2. Fill out the form (We'll need to see your catalog first, so please remember to provide a link to your sample PDF in the form below.
  3. The Google Catalogs team will review your submission and get back to you within 2-4 weeks.

Next Step: Set up your account