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Overview to naming your viewer

Now that you've got your viewer prototype designed and tested and ready to share with the world, you'll need to observe Google's branding standards as you publicize and market your viewer. If your viewer has been certified through the Works with Google Cardboard program, follow the guidelines for using your Works with Google Cardboard badge.

Naming your viewer

You can name your VR viewer just about anything you’d like, to reflect its design, the interests of your customers, or the image that your company wants to present. There are just a few things that you’ll need to keep in mind in order to avoid confusing your brand with Google’s.

  • Do not use “Google Cardboard” or any similar name for your products, your domain name, your website, social media handles, or business, that makes your product look like an official Google product.
  • Do not file trademark applications or otherwise claim trademark rights in any marks that are confusingly similar to Google’s trademarks, including GOOGLE and GOOGLE CARDBOARD.
  • Do not use any Google or Google Cardboard graphical assets (logos, product icons, etc) on your website, your physical products or in packaging without express, written authorization from Google, such as the authorization provided through the Works With Google Cardboard program.
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