Data Source

Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values.

Possible values with impressions and / or clicks include:

  • Measured (Google measured)
  • Provided (with the provider name)
  • Inferred (only for impressions)

Possible values with floodlight impressions (representing the source of the floodlight call) include:

  • iframe
  • image
  • OGT (Global site tag)
  • GTM (Google Tag Manager)
  • AMP (accelerated mobile pages)
  • Firebase
  • API (offline conversions API)
  • Google Play Store
  • A third party provider (the provider's name)
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