Use automated third-party verification

Automated third-party verification allows you to connect to third-party verification and viewability measurement providers directly from Campaign Manager 360.

In order to use these third-party services, you’d traditionally need to set up placement tags in Campaign Manager 360 and send them to your measurement partner. They’d add extra code to the placement tags, known as tag wrapping. When you send a wrapped tag to a publisher, the third-party provider determines if a potential impression meets your brand suitability requirements and blocks the impression from serving if it doesn’t. The same process is used for viewability measurement.

By linking a third-party measurement provider to Campaign Manager 360, you can avoid this manual tag wrapping workflow. Campaign Manager 360 will automatically generate a placement tag that includes the code from your measurement provider. You’ll see the same third-party verification and viewability functionality and measurement with these automatically created placement tags as you would with manual tag wrapping.

Automated third-party verification is currently available with Integral Ad Science. Learn more about Integral Ad Science on their site.

Before you get started

To set up automated third-party verification, you’ll need to work with your third-party measurement provider. The provider may need to make some configuration changes on their end to enable this feature.

There are two unique IDs you’ll need from your third-party measurement partner:

1. Partner advertiser ID: A unique identifier for your Campaign Manager 360 advertiser.
2. Partner campaign ID: A unique identifier for your campaign.

You’ll need these unique IDs for the steps below.

Link a measurement provider to your advertiser

1. Click All Advertisers in the left menu from the account level and select an advertiser to edit.
2. On the Properties tab, scroll to the Third-party measurement section.
3. Check Enable partner advertiser ID.
4. Select the name of your third-party measurement provider.
5. Enter the partner advertiser ID.
   After you link a third-party measurement provider, you can’t disable it, and you won’t be able to edit the partner advertiser ID
6. Save your advertiser.

Enable automated third-party verification for a campaign

Once you’ve linked a measurement provider to your Campaign Manager 360 advertiser, you can enable third-party measurement for specific campaigns.

1. Click All Campaigns in the left menu from the account level and select a campaign to edit.
2. On the Properties tab, scroll to the "Third-party measurement" section.
3. Enter the partner campaign ID. 
   After you add a partner campaign ID,  you can’t disable or edit it
4. Check the box that you agree to the consent statement for placements that are synced to Display & Video 360.
5. Save your campaign.

All new placements created in your campaign will be automatically enabled for automated third-party verification. Existing placements will not be enabled automatically, but you can turn this feature on manually.

Update placement-level settings

You can update placement-level settings for automated third-party verification as needed.

To update settings for an individual placement:

1. Navigate to your placement and scroll to the "Third-party measurement" section.
2. Toggle the tag wrapping option ON or OFF.

When tag wrapping is turned on, you’ll see the URL of the tag for this placement from your third-party partner. This is for your information only and shouldn’t be sent to a publisher.

1. Update the measurement mode as needed for your placement.
2. Save the placement.

To update settings for multiple placements, use the Edit multiple option.

You can quickly see which placements in your campaign use automated third-party verification by selecting the Tag wrapping option from your campaign’s views menu.

About measurement modes

Integral Ad Science has two measurement modes: blocking and monitoring.

• Blocking: Ads are blocked from serving based on your settings for the measurement vendor.
• Monitoring: Ads are only monitored for verification measurement. No ads are blocked in this mode.

Blocking mode may not be available for some publishers or placements. In this case, you'll only see the option for monitoring mode in your Third-party measurement settings for that placement.

Download and QA placement tags

Follow the regular steps to download or send placement tags. You’ll see the following update to your tags:

• Third-party vendor tracking tag column for tracking ads: There’s a separate tag type for tracking ads that use automated third-party verification.
• All other tag types: Tags include the code that enables third-party verification and measurement.

QA pre-fetch tags

If a publisher needs to QA the video files in the VAST tag (XML) when you wrap a video tag using the automated third-party verification feature in Campaign Manager 360, follow the instructions below.

Video tags

The Campaign Manager 360 tag download sheet will only render the IAS VAST wrapper and the Google Campaign Manager 360 tracking events. You won't directly see the media files within the VAST XML. However, if you need to check the media files within the VAST XML, follow the instructions below.

Whether you have opted in or out of CM360 Verification will determine how you locate the URLs.

If you have opted in to CM360 Verification, view the media files within the VAST XML <AdParemeter> node: 

1. Open the VAST URL from the tag download spreadsheet. 
2. Within the <AdParameters> node, search for VASTAdTagURI.
3. Copy the URL starting after “VASTAdTagURI><![CDATA[“ and ending before “]]></VASTAdTagURI”.

<AdParameters>
<![CDATA[ &lt;?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot;?&gt; &lt;VAST xmlns:xsi=&quot;http://www.w3.org/2001/XMLSchema-instance&quot; xsi:noNamespaceSchemaLocation=&quot;vast.xsd&quot; version=&quot;2.0&quot;&gt; &lt;Ad id=&quot;477128384&quot;&gt; &lt;Wrapper&gt; &lt;AdSystem&gt;DCM&lt;/AdSystem&gt; &lt;VASTAdTagURI&gt;&lt;![CDATA[https://unified.adsafeprotected.com/v2/503312/50247312?mon=50247313&amp;omidPartner=%5BOMIDPARTNER%5D&amp;apiframeworks=[APIFRAMEWORKS]&amp;bundleId=[BUNDLEID]&amp;blockedAdTracking=https://googleads4.g.doubleclick.net/pcs/view%3Fxai%3DAKAOjstHzERUEUObXOp1l2EKjV4zSk9zWhEFlJFtw1avCrowXYgWZmzprSKHp57uBfe0QN3HnTD0It63OtzJ555A0vNtcSgMMePkQuB_RFnn7IdtUMVKgm%26sai%3DAMfl-YQikugEvGsNJeVSAgZj1EWmREO-D0A2mqOALCTH0j08N31BHITDNU_jurKXtsCSxw19_Qy7eaenx-y_K6eo1eE_KgqZoH23ctf5_YvvvaMcF%26sig%3DCg0ArKJSzBAeO5n2KdpBEAE%26urlfix%3D1%26vt%3D13%26adurl%3D&amp;originalVast=https://ad.doubleclick.net/ddm/pfadx/N13133459.3417852QA/B24768456.2502816%3Bsz%3D0x0%3Bord%3D%255Btimestamp%255D%3Bdc_lat%3D%3Bdc_rdid%3D%3Btag_for_child_directed_treatment%3D%3Btfua%3D%3Bdcmt%3Dtext/xml%3Bdc_sdk_apis%3D%255BAPIFRAMEWORKS%255D%3Bdc_omid_p%3D%255BOMIDPARTNER%255D%3Bgdpr%3D%24%257BGDPR%257D%3Bgdpr_consent%3D%24%257BGDPR_CONSENT_755%257D%3Bdc_ves%3DdGltZXN0YW1wOiAxNjE3MTIwMDcyMTU1Cg%3Bdc_cid%3D138441802%3Bdc_adid%3D477128384%3Bdc_vpaid%3D0%3B]]&gt;&lt;/VASTAdTagURI&gt;

If you have opted out of CM360 Verification, view the media files within the VAST XML <VASTAdTagURI> node: 

1. Open the VAST URL from the tag download spreadsheet. 
2. Search for VASTAdTagURI node.
3. Copy the URL starting after “<![CDATA[“ and ending before “]]>”.

<VASTAdTagURI>
<![CDATA[ https://unified.adsafeprotected.com/v2/602541/52724316?mon=52724317&omidPartner=[OMIDPARTNER]&apiframeworks=[APIFRAMEWORKS]&bundleId=[BUNDLEID]&vastVersion=2&mode=strict&blockedAdTracking=https://googleads4.g.doubleclick.net/pcs/view%3Fxai%3DAKAOjssCnP7raVGxhIdr7pfKhRBpNl0Uggg6R3qMjYgeV-X1pc9vChmtK-uui5R2gtehyybEYeCNSrjzXEG10786yh5PSkB2LSdIqs09bFLawT8yZhB37ZsSq0aaUzfVCvxZ5Pm9bzKgU2VHkGpQh%26sai%3DAMfl-YT40FGeFByUN9Rv3DmCU0DZCrFBRmgekjyEKfXCarTgOXKOHzWAz1N7gtgggeeyyX1mg6hMvovWtz8KgMaUsAUqrn0HZleklNxa79YtXNQkRLXeUQXml%26sig%3DCg0ArKJ11SzJFBAShIO0nwEAE%26urlfix%3D1%26vt%3D13%26adurl%3D&originalVast=https://ad.doubleclick.net/ddm/pfadx/N7372.245881CADREON/B25378404.295478605%3Bdc_ves%3DdGltZXN0YW1wOiAxNjE2NzcyMDE3Njg1Cg%3Bdc_cid%3D146135407%3Bdc_adid%3D488799022%3Bdc_ves%3DdGltZXN0YW1wOiAxNjE3MzA5MjQ3MzU3Cg%3Bdc_cid%3D146135407%3Bdc_adid%3D488799022%3Bdc_vpaid%3D0%3B ]]>
</VASTAdTagURI>

Syncing placements to Display & Video 360

Any placements with automated third-party verification enabled that are synced to Display & Video 360 will sync as wrapped creatives. No additional steps are needed in Display & Video 360 to enable third-party verification.

Any changes made to the placement's third-party measurement settings will be synced to Display & Video 360.

Reporting for automated third-party verification

You can include the Vendor Blocked Ads metric in your Campaign Manager 360 reports to see the number of ads your third-party provider has blocked.

For example, if a placement had 10,000 impression attempts and 2,000 were blocked by your third-party provider, you’ll see:

• Impressions: 8,000
• Vendor Blocked Ads: 2,000

For display impressions bought through Display & Video 360, the Impressions metric in Display & Video 360 will show total impression attempts.

We recommend including the Impressions and Vendor Blocked Ads metrics together so you can see the total impression attempts, impressions served, and impressions blocked.

Limitations

• The campaign spreadsheet doesn’t support automated third-party verification.
• Custom creatives that use automated third-party verification are rendered in a same-origin iframe that’s the size of the placement. You may need to update the HTML code of the creative for it to render correctly in the iframe.
• In-stream audio placements aren't supported for automated third-party verification with Integral Ad Science.
• For in-stream video placements that use automated third-party verification, media files are not present in the HTML tag but are fetched separately.