When attempting to measure or attribute a conversion for in-app WebView, we recommend taking a look at the best practices found on this page.
Web to WebView
- Append the
click ID
to a deep linking URL (theclick ID
must be passed to WebView). - Remember not to pass the
device ID
to WebView.
This will then attribute the conversion as a web
event.
App to WebView
- Use the JavaScript interface to pass data back to your app (you can find an example of this here). Your app will then fire the conversion event with the
device ID
appended.
This will then attribute the conversion as an app
event.
Requirements
- Enhanced attribution must be enabled. Learn more
-
Use either the Global site tag and Google Tag Manager since they are the only tags that allow Campaign Manager 360 to understand the
click IDs
.