When attempting to measure or attribute a conversion for in-app WebView, we recommend taking a look at the best practices found on this page.
How tracking works for WebView conversions
- User sees an ad
- Product server sends impression to CM360
CM360 records impression using
<placement ID, device ID>
- User clicks an ad and WebView fires click tracker
CM360 records click using
<placement ID, click ID>
- CM360 returns landing page URL with click ID
- WebView redirects to landing page URL, converts to WebView, and sends conversion ping to CM360
CM360 records conversion using
Web to WebView
- Append the
click IDto a deep linking URL (the
click IDmust be passed to WebView).
- Remember not to pass the
device IDto WebView.
This will then attribute the conversion as a
App to WebView
This will then attribute the conversion as an