增强型归因

请确保您的 Floodlight 活动是使用 Google 跟踪代码管理器中的转化链接器实现的。详细了解 Google 跟踪代码管理器中的转化链接器

启用增强型归因可改善整个 Google Marketing Platform 中展示广告资源和视频广告资源的归因信号。当用户点击广告时，系统会自动在着陆页网址的末尾附加 DCLID 值。

在着陆页上，Google 代码会读取和跟踪 DCLID（和 GCLID 一样）。发生转化事件时，Campaign Manager 360 便能借此了解促成转化事件的点击活动。  

在某些情况下，DCLID 可能会因应用设置而不可用。如果发布商已表明未征得用户同意 (ltd=1)，且正在投放受限广告，相应的点击跟踪广告代码也无法使用 DCLID。

示例着陆页网址

utm_source=XXXXXX&utm_medium=YYYY&utm_campaign=ZZZZZ&dclid=CJKu8LrQxd4CFQ1qwQodmJIElw

为 Floodlight 配置启用增强型归因

1. 首先打开相应的广告客户页面，然后依次转到 Floodlight > 配置。
2. 在“增强型归因”下方，选中在整个 Google Marketing Platform 上启用复选框。
3. 点击保存。

使用 %edclid! 宏有选择性地启用增强型归因

• 如需选择性启用增强型归因，您可以将 dclid=%edclid! 添加到各个点击代码中。
• %edclid!（展开 dclid）宏可用于启用增强型归因，即使您未针对 Floodlight 配置启用该功能（如上所述）。详细了解宏

About gad_source parameter

Google uses conversion metadata to measure certain conversions that can't be measured using traditional methods. To support this, gad_source, which is an aggregate URL parameter, is used to identify the source of ads URLs and improve the accuracy of ads conversion measurement. This parameter is used to identify the source of the ad click and isn’t customizable.

The aggregate parameter gad_source will be added to all Campaign Manager 360 click trackers and hence included in the final landing page URL. Both legacy Campaign Manager 360 Clk (/clk) and Tracking Click Trackers (/trackclk) will incorporate this parameter. For traffic originating from sources other than Google Ads, this parameter will only be appended when enhanced attribution is enabled.

This parameter has been rolled out for all Google Ads Traffic and is being rolled out to all other slices of traffic over the next few days.