General Invalid Traffic (GIVT) Active View Eligible Impressions
Invalid Traffic
The number of impressions that were eligible to measure viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council.
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Invalid Traffic
The number of impressions that were eligible to measure viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council.
Learn more