General Invalid Traffic (GIVT) Active View Measurable Impressions
Invalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council. Learn more
Invalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council. Learn more