Invalid Active View Measurable Impressions
Invalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.
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Invalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.
Learn more