Instant reporting

Instant reporting allows you to see data immediately, instead of waiting for a report to run and then downloading the file for offline viewing. Instant reporting is great for quick performance checks, ad-hoc reports, and routine analysis of common dimensions and metrics. Instant reports can be single use or saved for later, and also made into visualizations like bar and pie charts.

Create and run a report

  1. From Report builder, click New report > Instant reporting (Campaign Manager 360). From Reports > Instant & offline > Instant reporting click New instant report (Display & Video 360).
  2. Click Save to add your report to your report list.
    • To edit the name of your report, click the edit icon Edit.
    • To name and save your report, click Save as. 
    • To clear the name and all dimensions and metrics, click Reset.
  3. To download all of the rows in your report, click the download icon .

 Schedule and share reports

  1. Navigate to the report that you want to schedule or deliver.
  2. Click the schedule and delivery icon .
  3. Click the "Schedule status" toggle to turn on scheduling.
    1. Select the timezone, frequency, and date range.
  4. Select the file format.
  5. Click the "Delivery" toggle to turn on email delivery.
    1. Select the format as an attachment or link to the report.
    2. Select the "Email owner" checkbox to receive emailed reports.
    3. Click add people and enter the email addresses to send emailed reports to other users.
  6. Click Save.

Report properties

  1. Choose the date range to report on.
  2. Drag dimensions into the Row area and metrics into the Column area.
  3. Click filter Filter to select filters.
Filters Limit the data in your report. For example, add the Advertiser filter, and your report will only contain data about the chosen advertiser.
Dimensions  Descriptors that aren't numerical totals like clicks or impressions. For example, choose Ad type to report on how a given type of ad is performing. 
Metrics Units of measurement like clicks, conversions or impressions. They are often expressed as numerical totals or percentages.

Your report might need time to load. You can still modify the report properties as the report loads.

  • If your report is taking a longer time to load, you can click Download to download your report first.
  • If your report can't be loaded, you can try limiting the date range or removing metrics and dimensions. Or, you can click Download to download your report and see the full data.

Visualize data

You can choose how to visualize your data. By default, the visualization type is set to Flat table. Other visualizations include Bar, Time Series (line), Pie, and Scatter

  1. Click the visualization type and select from the dropdown. You might need to remove dimensions and metrics for some visualization types. You can add any removed dimensions and metrics when the visualization type is Flat Table.

Pivot data 

Add pivots to your table to view data for specific segments, such as a Floodlight activity. Note that reports with pivoted metrics are download only. 

  1. Add a metric to the Column area.
  2. Click on the metric and click Pivot metric.
  3. Select the segments that you want to pivot the data by.
  4. Click Apply.

If you have multiple pivoted metrics, the report will not run if they are pivoted on different segments. Currently, you can pivot data for the following metrics:

Conversion metrics (Campaign Manager 360 only)

The following metrics can be segmented by Floodlight activities:

  • Click-through Conversions
  • Click-through Revenue
  • Floodlight: Paid Search Action Conversion Percentage
  • Floodlight: Paid Search Average CM360 Transaction Amount
  • Floodlight: Paid Search Average Cost Per Action
  • Floodlight: Paid Search Average Cost Per Transaction
  • Floodlight: Paid Search Spend Per Transaction Revenue
  • Floodlight: Paid Search Transaction Conversion Percentage
  • Floodlight: Paid Search Transaction Revenue Per Spend
  • Natural Search Actions
  • Natural Search Revenue
  • Natural Search Transactions
  • Paid Search Actions
  • Paid Search Revenue
  • Paid Search Transactions
  • Total Conversions
  • Total Revenue
  • View-through Conversions
  • View-through Revenue

Unique Reach metrics

You can find pivoted Unique Reach metrics under the "Unique Reach by Frequency (pivoted)" section. The following metrics can be segmented by frequency:

  • Unique Reach: Click Reach (pivoted)
  • Unique Reach: Impression Reach (pivoted)
  • Unique Reach: Impression Reach (Co-Viewed) (pivoted)
  • Unique Reach: Total Reach (pivoted)
  • Unique Reach: Total Reach (Co-Viewed) (pivoted)
  • Unique Reach: Viewable Impression Reach (pivoted)

For Unique Reach metrics, the report will not run unless all the frequency segments are selected.

Unique Reach Overlap metrics

The following metrics can be segmented by Unique Reach overlap dimensions:

  • Unique Reach: Overlap Click Reach (pivoted)
  • Unique Reach: Overlap Click Reach Percent (pivoted)
  • Unique Reach: Overlap Impression Reach (pivoted)
  • Unique Reach: Overlap Impression Reach Percent (pivoted)
  • Unique Reach: Overlap Total Reach (pivoted)
  • Unique Reach: Overlap Total Reach Percent (pivoted)
  • Unique Reach: Overlap Viewable Impression Reach (pivoted)
  • Unique Reach: Overlap Viewable Impression Reach Percent (pivoted)

Unique Reach Overlap metrics work differently from other pivoted metrics. To pivot a Unique Reach Overlap metric:

  1. Click to expand the “Unique Reach Overlap (pivoted)” section.
  2. Drag a pivoted metric to the Column area.
  3. Drag one or more of the following dimensions to the Row area:
    • For Campaign Manager 360:
      • Country 
      • Advertiser
      • Campaign 
      • Site (CM360)
      • Date
      • Week 
      • Month
    • For Display & Video 360:
      • Country 
      • Advertiser
      • Advertiser ID
      • Advertiser Integration Code
      • Advertiser Status
      • Insertion Order
      • Insertion Order ID
      • Insertion Order Integration Code
      • Insertion Order Status
      • Partner
      • Partner ID
      • Partner Status
      • Date
      • Week
      • Month

Rich media metrics

The following metric can be segmented by rich media events:

  • Rich Media Metrics (pivoted)

Custom Data

You can use existing metrics to create custom data and calculate new metrics.

  1. Click + Custom Data
  2. Give your data a name and description.
  3. Add metrics and mathematical operators to calculate your metric.
  4. (Optional) To display your calculation as a percentage, change Data format from Number (123) to Percent (%).
  5. Click Apply to create the metric.

Example custom data

Revenue eCPA (Display & Video 360 only)

To see the amount of revenue generated by each conversion:

  1. Click + Custom Data
  2. Add the Revenue metric.
  3. Select the division symbol.
  4. Add the Conversions metric.
  5. Click Apply.

Time series chart as compared to a goal

To create a time series chart with a goal line:

  1. Drag Click Rate into Column area.
  2. Drag Date into Row area.
  3. Click + Custom Data
  4. Name the data "CTR Goal".
  5. Change Data format to Percent (%).
  6. Enter your goal, (a value of .02 will show as 2%) and click Apply.
  7. Change chart type from Flat table to Time Series.
  8. Toggle Secondary y-axis off.


  • Data may not be available depending on your user role.

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