Instant reporting

Instant reporting allows you to see data immediately, instead of waiting for a report to run and then downloading the file for offline viewing. Instant reporting is great for quick performance checks, ad-hoc reports, and routine analysis of common dimensions and metrics. Instant reports can be single use or saved for later, and also made into visualizations like bar and pie charts.

Create and run a report

  1. From Report builder, click New report > Instant reporting (Campaign Manager 360). From Insights > Reports, click New instant report (Display & Video 360).
  2. Click Save to add your report to your report list.
    • To edit the name of your report, click rename Edit.
    • To name and save your report, click Save as. 
    • To clear the name and all dimensions and metrics, click Reset.
  3. To download all of the rows in your report, click download Download.

Schedule reports

  1. Click schedule and delivery icon Snooze / clock icon image to schedule a report to run.
  2. Choose timezone, how often to repeat the schedule, and format to deliver.
  3. Click save.

Report properties

  1. Choose the date range to report on. 

  2. Drag dimensions into the Row area and metrics into the Column area.

  3. Click filter Filter to select filters.

Filters Limit the data in your report. For example, add the Advertiser filter, and your report will only contain data about the chosen advertiser.
Dimensions  Descriptors that aren't numerical totals like clicks or impressions. For example, choose Ad type to report on how a given type of ad is performing. 
Metrics Units of measurement like clicks, conversions or impressions. They are often expressed as numerical totals or percentages.

 

Your report might need time to load. You can still modify the report properties as the report loads.

  • If your report is taking a longer time to load, you can click Download to download your report first.
  • If your report can't be loaded, you can try limiting the date range or removing metrics and dimensions. Or, you can click  Download to download your report and see the full data.

Visualize data

You can choose how to visualize your data. By default, the visualization type is set to Flat table. Other visualizations include Bar, Time Series (line), Pie, and Scatter

  1. Click the visualization type and select from the dropdown. You might need to remove dimensions and metrics for some visualization types. You can add any removed dimensions and metrics when the visualization type is Flat Table.

Pivot data (Campaign Manager 360 only)

  1. Add a dimension to Column area to pivot your data and change how it is sorted.

Custom Data

You can use existing metrics to create custom data and calculate new metrics.

  1. Click + Custom Data
  2. Give your data a name and description.
  3. Add metrics and mathematical operators to calculate your metric.
  4. (Optional) To display your calculation as a percentage, change Data format from Number (123) to Percent (%).
  5. Click Apply to create the metric.

Example custom data

Revenue eCPA (Display & Video 360 only)

To see the amount of revenue generated by each conversion:

  1. Click + Custom Data
  2. Add the Revenue metric ​​​​​​.
  3. Select the division symbol.
  4. Add the Conversions metric.
  5. Click Apply.

Time series chart as compared to a goal

To create a time series chart with a goal line:

  1. Drag Click Rate into Column area.
  2. Drag Date into Row area.
  3. Click + Custom Data
  4. Name the data "CTR Goal".
  5. Change Data format to Percent (%).
  6. Enter your goal, (a value of .02 will show as 2%) and click Apply.
  7. Change chart type from Flat table to Time Series.
  8. Toggle Secondary y-axis off.

Limitations

  • Data can only be pivoted by Platform Type in Campaign Manager 360, currently.
  • Data may not be available depending on your user role.
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