Instant Reporting

The Instant Reporting interface was recently updated. For a limited time you can still use the original version, by clicking the link in the top right corner.

Instant Reporting allows you to see data immediately, instead of waiting for a report to run and then downloading the file for offline viewing. Instant Reporting is great for quick performance checks, ad-hoc reports, and routine analysis of common dimensions and metrics. Instant reports can be single use or saved for later, and also made into visualizations like bar and pie charts.

Here's how:

  1. From Report Builder click New Report > Instant Reporting (Campaign Manager 360) or from Insights > Reports click New instant report (Display & Video 360).
    1. Choose the date range you want to report on.
    2. To filter your report and limit its data, click filter Filter.
  2. Drag dimensions (rows) and metrics (columns) from the right into the main area. In Campaign Manager 360, some dimensions can also be added as columns to pivot your data.
    1. You can narrow the list of dimensions and metrics with the search box in the upper right corner. Drag metric to row in instant reporting.
  3. If you prefer not to drag and drop dimensions and metrics:  
    1. Click on a metric or dimension name and it will be added.
    2. You can also type a metric or dimension name in the search field and then click on its name to add it.
  4. Click  rename Edit to edit the name of your report. 
  5. Click Save to save your report. It will then be available in your report list in the future.
    1. To name and save your report simultaneously, click Save as. This is also useful if you want to save a copy of an existing report.
    2. Click Reset to clear the name and all dimensions and metrics
  6. To download all of the rows in your report to a file click download Download.

Custom Data

You can use existing metrics to create custom data (calculate new metrics).

  1. Click + Custom Data
  2. Give your data a name and description.
  3. Add metrics and mathematical operators to calculate your preferred metric.
  4. If your calculation is meant to display as a percentage you can change the Column format from Number (123) to Percent (%).

Example custom data

Revenue eCPA (Display & Video 360 only)

To see the amount of revenue generated by each conversion:

  1. Click + Custom Data
  2. Choose the metric Revenue.
  3. Divide it by Conversions (use division symbol).

Time series chart as compared to a goal

To create a time series chart with a goal line:

  1. Drag Click Rate into Column area.
  2. Drag Date into Row area.
  3. Click + Custom Data
  4. Name it CTR Goal.
  5. Change Column format to Percent (%).
  6. Enter your goal, (a value of .02 will show as 2%) and click Apply.
  7. Change from Flat table to Time series chart.
  8. Toggle Secondary y-axis off (to disable).

Pivot data (Campaign Manager 360 only)

Add a dimension as a column to pivot your data and change how it is sorted.

Visualize data in tables or charts

Click chart type to change how your data is shown. You may be required to remove dimensions and metrics for a given chart type. Any removed dimensions and metrics can be added again when switching back to a flat table. Tables and charts can also be used to create dashboards. Learn more

Flat table Flat table icon (default)
A table of columns and rows that is useful for analysis and export to spreadsheet software. You can highlight data that meets specific criteria by clicking the dropdown arrow next to your metric column header (in the table), and then clicking Conditional formatting.

Bar Bar chart icon
A bar chart  is useful for comparing different categories of data.

Line (time series) Time series icon
A line chart, or time series, is useful for seeing data trends over time.

Pie Pie chart icon
A pie chart is useful for showing the proportion, or percentage, of a category of data. 

A scatter chart is useful for showing the relationship, or correlation, between one dimension and two metrics.


  • Data in Instant Reporting is available from the last 100 days.
  • Data can only be pivoted by Platform Type in Campaign Manager 360, currently.
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