Description of methodology

The documents below (some in PDF format) describe the methodologies used by Campaign Manager 360 and Display & Video 360  for ad serving and measurement. The files can be opened by the default PDF viewer in most web browsers, Adobe Reader, or any other PDF viewer.

Display & Video 360 description of methodology

Campaign Manager 360 description of methodology

Active View description of methodology

Digital Content Label and Sensitive Category description of methodology

YouTube brand safety description of methodology

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