Active View: Not Viewable Impressions

Active View: Not Viewable Impressions
Active View

Total number of impressions that were measured, but deemed not viewable.

• Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second.
• Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.
  • Ads on connected TVs are considered viewable when they are served on a known connected TV device on a top publisher while the video is playing for at least 2 consecutive seconds.

Accredited by the Media Rating Council.  Learn more